Overview
Services

SUNNY SIDE UP GROUP Inc.

Sunny Side Up Group is a Japan-based PR communication group that leverages public relations thinking to solve diverse client challenges through integrated brand communication services, including press releases, media relations, PR events, SNS strategy, and sales activation. The group also operates the Food Branding business, managing and licensing the Australian all-day dining brand 'bills' across 8 domestic and 2 overseas locations, alongside a Business Development segment focused on new revenue creation. Competitive strengths include strong media networks, proprietary content through contracted athletes and cultural figures, and an integrated marketing-to-sales activation capability.

Market Cap
¥19.4B
US$123M
EV
¥17.1B
US$109M
Stock¥1,309▲+0.00%
US$1 = ¥157.05 (2026-10-22)
LTM EV/EBITDA
7.2
x
LTM EV/EBIT
7.6
x
LTM PER
NM
LTM PBR
5.2
x
Stock vs TOPIX (1Y, base=100)vs TOPIX ▲+52.6%pt
100
Oct 23, 25 – Sep 15, 26StockTOPIX
MC → EV Bridge
19.4BUS$123MMarket Cap1.69BUS$10.8M+ Debt3.91BUS$24.9M− Cash0.16BUS$1.00M− Inv. Sec.0.06BUS$0.41M+ NCI17.1BUS$109MEV
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Performance & Balance
Revenue 5Y (¥B)
16.2US$103M'22/619.0US$121M'23/617.9US$114M'24/619.6US$125M'25/626.2US$167M'26/6
EBITDA 5Y (¥B)
0.86US$5.49M'22/61.38US$8.79M'23/61.56US$9.92M'24/61.71US$10.9M'25/62.37US$15.1M'26/6
Net Income 5Y (¥B)
0.58US$3.70M'22/60.88US$5.63M'23/60.80US$5.06M'24/60.95US$6.04M'25/6-0.37-US$2.35M'26/6
Capital Structure
69%
31%
EquityD/E 0.45xDebt
Liquidity vs Debt 5Y (¥B)▲ Net Cash
CashInv. Sec.Debt
3.54US$22.6M1.72US$11.0M'22/63.57US$22.8M1.22US$7.76M'23/63.49US$22.2M0.99US$6.31M'24/64.83US$30.8M0.79US$5.02M'25/64.06US$25.9M1.69US$10.8M'26/6
Shareholders
Top 10 hold 65.6%
1
NEXT FIELD Co., Ltd.
37.38%
2
Etsuko TSUGIHARA
8.01%
3
Norihito WATANABE
5.20%
4
Hidetoshi NAKATA
4.78%
5
Masaharu KOBAYASHI
2.73%
6
Shinji KUGAI
2.00%
7
Minoru MARUTA
1.57%
8
Rie MATSUMOTO
1.47%
9
Megumi TAKAHASHI
1.33%
10
SHIN Kwanghwa (Standing Proxy: Mita Securities Co., Ltd.)
1.17%
Management
6 officers
Etsuko TSUGIHARA
Representative Director, President
Jul 1985 Founded the Company; appointed Director Jun 1997 Appointed Representative Director, President of the Company (current) Jun 2021 Appointed Chair, Diversity Promotion Committee, Japan Business Federation (Keidanren) (current) Jan 2022 Appointed President, International Public Relations Association May 2024 Appointed Vice Chair, Deliberation Council, Japan Business Federation (Keidanren) (current)
1966-11-16
Norihito WATANABE
Representative Director, Vice President
May 1997 Registered as Certified Tax Accountant Jun 1997 Appointed Audit & Supervisory Board Member of the Company Jul 2005 Appointed Director of the Company Sep 2006 Appointed Representative Director, Vice President of the Company (current) Jul 2012 Appointed Representative Director, KUMNAM Entertainment Co., Ltd. (current) Dec 2013 Appointed Representative Director, SUNNY SIDE UP KOREA, INC. (current) Jul 2017 Appointed Representative Director, Chairman, Frypan Co., Ltd. (current) Mar 2020 Appointed Representative Director, Steady Study Co., Ltd. (current) Jul 2025 Appointed Outside Director, AGENT IG Holdings Co., Ltd. (current)
1968-03-02
Toru NAGAI
Director
Apr 1989 Joined Daiwa Securities Co. Ltd. Jan 1996 Joined Morgan Stanley Japan Limited (later Morgan Stanley Securities Co., Ltd.; now Morgan Stanley MUFG Securities Co., Ltd.) Dec 2000 Appointed Managing Director, same company Sep 2003 Appointed Managing Director and Head of Equity Research (later Head of Research Division), same company Jun 2008 Established N.G.I Consulting Co., Ltd.; appointed Representative Director (current) Jul 2009 Appointed Director, Chief Research Officer, Advanced Research Japan Co., Ltd. Dec 2009 Appointed Representative Director, A.R.J. Strategic Advisory Co., Ltd. Jun 2015 Appointed Director, RC Core Co., Ltd., in charge of Omega Strategy Office and Corporate Strategy/IR Aug 2015 Appointed Representative Director and President, Pheasant Timeshare Management Co., Ltd. Sep 2019 Appointed Outside Director of the Company (current) Apr 2020 Appointed Senior Advisor, Lincoln International LLC (current) Apr 2022 Appointed Visiting Associate Professor, Digital Hollywood University (Specially Appointed Associate Professor from 2024) (current)
1962-04-05
Hikaru SHIRAI
Director, Audit and Supervisory Committee Member
May 2000 Joined the Company Jul 2000 Appointed General Manager, Entertainment Division of the Company Sep 2005 Appointed Director, General Manager, Administration Division of the Company Jul 2009 Appointed Director, General Manager, PR Division of the Company Aug 2010 Appointed General Manager, Marketing Division, Tokyo Marathon Foundation Apr 2012 Appointed Special Assignment Manager, Tokyo Sports and Culture Foundation Sep 2016 Appointed Full-time Audit & Supervisory Board Member of the Company Sep 2017 Appointed Director (Full-time Audit and Supervisory Committee Member) of the Company (current) Jan 2020 Appointed Audit & Supervisory Board Member, SUNNY SIDE UP Inc. (current)
1966-05-21
Mari FUJII
Director, Audit and Supervisory Committee Member
Oct 2006 Registered as attorney-at-law (Daini Tokyo Bar Association); joined Mori Hamada & Matsumoto Jan 2012 Appointed Assistant Manager, Promotion Division, Gender Equality Bureau, Cabinet Office Dec 2014 Appointed Full-time Outside Audit & Supervisory Board Member, TRYFORT Co., Ltd. Jan 2019 Partner, Miura & Partners (current) Apr 2019 Appointed Vice President, Daini Tokyo Bar Association Apr 2020 Appointed Managing Director, Japan Federation of Bar Associations; Member, Bunkyo City Gender Equality Promotion Council (current) Sep 2022 Appointed Outside Director (Audit and Supervisory Committee Member) of the Company (current) Jun 2023 Appointed Outside Audit & Supervisory Board Member, LIFE CREATE Co., Ltd. (now LOIVE Co., Ltd.) (current)
1981-12-21
Keiko HATTORI
Director, Audit and Supervisory Committee Member
Apr 1998 Joined Fuji Bank, Ltd. (now Mizuho Bank, Ltd.) Apr 2000 Joined Jardine Fleming Securities (now J.P. Morgan Securities Japan Co., Ltd.), Tokyo Branch Jun 2001 Joined BNP Paribas Securities Japan Co., Ltd., Tokyo Branch Dec 2006 Joined Shin Nihon & Co. (now EY Shin Nihon LLC) Sep 2010 Registered as Certified Public Accountant Feb 2014 Opened Keiko Hattori CPA Office; appointed Head (current) Jan 2016 Appointed Full-time Audit & Supervisory Board Member, TSUKURBA Inc. Dec 2020 Appointed Outside Audit & Supervisory Board Member, Sunwa Company Co., Ltd. (now Miratap Co., Ltd.) (current) Aug 2023 Appointed Outside Audit & Supervisory Board Member, Fast Beauty Inc. (current) Sep 2023 Appointed Director (Audit and Supervisory Committee Member) of the Company (current) Nov 2023 Appointed Full-time Audit & Supervisory Board Member, estie Inc. (current)
1976-01-29
Large Shareholding Reports
Next Field Co., Ltd.
2026-07-01
36.01%→28.44%
Annual report (as of 2025-12-31): 37.38%
Norihito WATANABE
2026-07-01
5.01%→0.00%
Annual report (as of 2025-12-31): 5.20%
Akatsuki Inc.
2026-06-26
61.82%
Next Field Co., Ltd.
2026-05-14
36.01%→36.01%
Annual report (as of 2025-12-31): 37.38%
Norihito WATANABE
2026-05-14
5.03%→5.01%
Annual report (as of 2025-12-31): 5.20%
Next Field Co., Ltd.
2026-02-17
36.01%→36.01%
Annual report (as of 2025-12-31): 37.38%
Next Field Co., Ltd.
2026-02-17
36.01%→36.01%
Annual report (as of 2025-12-31): 37.38%
Disclosures
No disclosures
Primary Source Filings
TDnet
2026-08-13
Full-Year Earnings Flash
FY ending Jun 2026
EDINET
2026-07-01
Large Shareholding Report
EDINET
2026-07-01
Large Shareholding Report
EDINET
2026-06-26
Large Shareholding Report
EDINET
2026-06-25
公開買付報告書
EDINETAmended
2026-06-10
訂正公開買付届出書
EDINET
2026-05-14
公開買付届出書
EDINET
2026-05-14
Large Shareholding Report
EDINET
2026-05-14
Large Shareholding Report
EDINET
2026-05-14
意見表明報告書
TDnet
2026-05-13
Q3 Earnings Flash
FY ending Jun 2026
EDINETAmended
2026-02-24
Amended Securities Registration Statement
EDINETAmended
2026-02-17
Change Report
EDINET
2026-02-17
Large Shareholding Report
EDINETAmended
2026-02-13
Amended Securities Registration Statement
EDINET
2026-02-13
Semi-Annual Securities Report
Period: Jul 2025 – Jun 2026
EDINET
2026-01-26
Securities Registration Statement
TDnet
2025-11-13
Q1 Earnings Flash
FY ending Jun 2026
EDINET
2025-09-25
Annual Securities Report
Period: Jul 2024 – Jun 2025
TDnet
2025-05-13
Q3 Earnings Flash
FY ending Jun 2025
EDINET
2025-02-14
Semi-Annual Securities Report
Period: Jul 2024 – Jun 2025
TDnet
2024-11-14
Q1 Earnings Flash
FY ending Jun 2025
EDINET
2024-09-26
Annual Securities Report
Period: Jul 2023 – Jun 2024
EDINET
2024-05-14
Quarterly Securities Report
Period: Jan 2024 – Mar 2024
EDINET
2024-02-14
Quarterly Securities Report
Period: Oct 2023 – Dec 2023
EDINET
2023-11-14
Quarterly Securities Report
Period: Jul 2023 – Sep 2023
EDINET
2023-09-27
Annual Securities Report
Period: Jul 2022 – Jun 2023
EDINET
2023-05-15
Quarterly Securities Report
Period: Jan 2023 – Mar 2023
EDINET
2023-02-13
Quarterly Securities Report
Period: Oct 2022 – Dec 2022
EDINET
2022-11-14
Quarterly Securities Report
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