Fruta Fruta is Japan's exclusive importer and distributor of Amazon fruit frozen pulps—most notably açaí—sourced from CAMTA (Cooperativa Agrícola Mista de Tomé-Açu), a Brazilian agricultural cooperative in Pará State. The company processes and sells its products across four channels: retail (supermarkets and mass merchandisers under its own 'Frutta Açaí' brand and private-label), foodservice (restaurants and food manufacturers), direct-to-consumer e-commerce, and overseas (primarily cacao beans and other agroforestry-grown commodities sold to major food manufacturers, with a presence in Taiwan). Its competitive strengths lie in its exclusive supply relationship with CAMTA, use of top-grade (Grosso) açaí, no added sugar/preservatives/flavors, and a green economy model centered on agroforestry that contributes to Amazon rainforest restoration.