Ito En is Japan's leading tea company engaged in the manufacturing and sales of leaf tea (ryokucha, mugicha, oolong tea, etc.) and ready-to-drink (RTD) tea beverages, most notably its flagship 'Oi Ocha' green tea brand, which holds the Guinness World Record as the world's best-selling natural healthy RTD green tea. The company also operates Tully's Coffee Japan, a specialty coffee café chain with franchise operations across Japan, and has minority exposure to supplement sales in the US through Mason Distributors. Its competitive strengths lie in its vertically integrated supply chain spanning tea cultivation, processing, and nationwide direct-sales distribution, as well as strong brand equity built over more than five decades.
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Free Demo (No Time Limit, 10 Companies) →Ito En is Japan's leading tea company engaged in the manufacturing and sales of leaf tea (ryokucha, mugicha, oolong tea, etc.) and ready-to-drink (RTD) tea beverages, most notably its flagship 'Oi Ocha' green tea brand, which holds the Guinness World Record as the world's best-selling natural healthy RTD green tea. The company also operates Tully's Coffee Japan, a specialty coffee café chain with franchise operations across Japan, and has minority exposure to supplement sales in the US through Mason Distributors. Its competitive strengths lie in its vertically integrated supply chain spanning tea cultivation, processing, and nationwide direct-sales distribution, as well as strong brand equity built over more than five decades.
Free demo (no time limit, up to 10 companies). Explore Comps, DCF, LBO, WACC on every screen. Excel export is on the paid plan.
Free Demo (No Time Limit, 10 Companies) →