Uridoki Co., Ltd. operates a reuse-focused platform business in Japan, primarily through 'Uridoki,' a C-to-B matching service that connects individuals looking to sell pre-owned items with professional reuse dealers across a wide range of categories including luxury watches, branded bags, gold and jewelry, and electronics. The company also operates 'Uridoki Plus,' a reuse-specialized web media that distributes buyback tips, price guides, and dealer campaign information, driving traffic to the matching service and creating a synergistic growth loop. Revenue is generated through per-appraisal-request fees from dealers (matching service) and listing/performance-based fees from reuse businesses (media service).