Overview
Services

Rakuten Group,Inc.

Rakuten Group is a global innovation company operating across three core segments: Internet Services, Fintech, and Mobile. Its Internet Services segment includes Japan's largest e-commerce marketplace 'Rakuten Ichiba,' travel booking, digital content, and messaging platforms such as Viber. The Fintech segment encompasses credit card services (Rakuten Card), internet banking (Rakuten Bank), online brokerage (Rakuten Securities), and insurance, while the Mobile segment provides domestic mobile telecommunications via Rakuten Mobile and exports Open RAN-based network infrastructure globally through Rakuten Symphony.

Market Cap
¥1,384B
US$8.83B
EV
¥—B
Stock¥634.5▼-0.50%
US$1 = ¥156.80 (2026-10-23)
LTM EV/EBITDA
—
LTM EV/EBIT
—
LTM PER
NM
LTM PBR
1.5
x
Stock vs TOPIX (1Y, base=100)vs TOPIX ▼-56.7%pt
100123
Oct 24, 25 – Oct 23, 26StockTOPIX
1Nov 14, 25Q1-Q3 operating profit turned positive (¥1.3bn) but missed consensus ¥16.3bn, triggering sell-off
2Feb 13, 26FY2025 earnings: net loss ¥177.8bn (vs ¥162.4bn prior year), missed consensus ¥134.8bn loss estimate
3Aug 12, 26Rakuten H1 earnings: Operating profit ¥50.4bn misses estimates, ¥17bn logistics impairment
AI Briefing
Rakuten spans e-commerce, fintech and mobile under its points-driven ecosystem, exporting Open RAN via Rakuten Symphony. FY25/12 revenue ¥2,497B grew but OP margin thinned to 0.6% (¥14.4B), down from FY24's ¥53.0B as mobile losses persist. Market cap ¥1,395B against ¥915B equity reflects a turnaround still unproven; founder-family and Crimson Group stakes keep control tightly held.
Performance & Balance
Revenue 5Y (¥B)
1,682US$10.7B'21/121,928US$12.3B'22/122,071US$13.2B'23/122,279US$14.5B'24/122,497US$15.9B'25/12
EBITDA 5Y (¥B)
2.63US$16.8M'21/12-104-US$663M'22/1286.9US$554M'23/12369US$2.36B'24/12335US$2.14B'25/12
Net Income 5Y (¥B)
-134-US$853M'21/12-373-US$2.38B'22/12-339-US$2.17B'23/12-162-US$1.04B'24/12-178-US$1.13B'25/12
Capital Structure
32%
68%
EquityD/E 2.14xDebt
Liquidity vs Debt 5Y (¥B)▲ Net Cash
CashInv. Sec.Debt
4,410US$28.1B1,301US$8.29B'21/124,694US$29.9B1,601US$10.2B'22/125,128US$32.7B1,372US$8.75B'23/126,171US$39.4B2,406US$15.3B'24/125,838US$37.2B1,959US$12.5B'25/12
Shareholders
Top 10 hold 51.8%
1
Crimson Group LLC
10.38%
2
The Master Trust Bank of Japan, Ltd. (Trust Account)
10.28%
3
Hiroshi MIKITANI
8.10%
4
JAPAN POST HOLDINGS Co.,Ltd.
6.01%
5
Haruko MIKITANI
5.16%
6
MSIP CLIENT SECURITIES (Standing Proxy: Morgan Stanley MUFG Securities Co., Ltd.)
3.08%
7
Custody Bank of Japan, Ltd. (Trust Account)
2.80%
8
GOLDMAN SACHS INTERNATIONAL (Standing Proxy: Goldman Sachs Japan Co., Ltd.)
2.26%
9
Mikitani Kosan Yugen Kaisha (Limited Liability Company)
1.87%
10
Spirit Yugen Kaisha (Limited Liability Company)
1.87%
Management
14 officers
Hiroshi MIKITANI
Representative Director, Chairman and President, Chief Operating Officer
Apr 1988 Joined The Industrial Bank of Japan, Ltd. (now Mizuho Bank, Ltd.) May 1993 Obtained Master of Business Administration, Harvard Business School Feb 1996 Representative Director and President, Crimson Group, Inc. (now Crimson Group LLC) (Representative Member) (current) Feb 1997 Established the Company; Representative Director and President Feb 2001 Representative Director, Chairman and President (current) Mar 2004 Chief Operating Officer (current) Apr 2006 Representative Director and Chairman, Crimson Football Club Co., Ltd. (now Vissel Kobe Co., Ltd.) (current) Feb 2010 Representative Director, Japan Association of New Economy (formerly e-Business Promotion Alliance) (current) Oct 2011 Chairman, Tokyo Philharmonic Orchestra Foundation (current) Aug 2012 Representative Director, Chairman and Owner, Rakuten Eagles Baseball Club Inc. (current) Jul 2016 Group President, Group Company Division (current) Jul 2017 Representative Director, Chairman, Rakuten Aspirian Japan, Inc. (now Rakuten Medical, Inc.) (current) Mar 2022 Representative Director, Chairman, Rakuten Mobile, Inc. (current) Aug 2023 Representative Director, Chairman and CEO, Rakuten Symphony, Inc. (current) Aug 2024 Vice Chairman of the Board and CEO, Rakuten Medical, Inc. (current)
1965-03-11
Kentaro MOMONO
Representative Director, Executive Vice President
Jun 1990 Joined Toyota Motor Corporation Feb 2007 Executive Officer, the Company Jul 2009 Managing Executive Officer, the Company Mar 2013 Director, Managing Executive Officer, the Company Jun 2015 Director, Managing Executive Officer, CSO (Chief Strategy Officer), the Company Mar 2016 Managing Executive Officer, CSO, the Company Apr 2016 Managing Executive Officer, COO & CMO (Chief Marketing Officer), the Company Apr 2017 Executive Vice President, COO & CMO, the Company Nov 2018 Executive Vice President, COO, the Company Mar 2021 Director, Executive Vice President, COO, the Company Jul 2021 Director, JP Rakuten Logistics, Inc. (current) Mar 2022 Representative Director, Executive Vice President, Group COO, the Company Apr 2022 President, Communications & Energy Company, the Company (current) Apr 2025 Representative Director, Executive Vice President, Group COO & Group CCO, the Company (current) Apr 2025 President, Ad & Media Company, the Company (current) Apr 2025 President, International & Sports Company, the Company (current)
1967-06-06
Naho KONO
Director, Executive Vice President
Aug 2003 Joined the Company May 2013 Executive Officer, the Company Apr 2016 Senior Executive Officer, the Company Jul 2016 Senior Vice President, EC Company, the Company Feb 2017 President, EC Company, the Company Apr 2017 Managing Executive Officer, the Company Nov 2018 Managing Executive Officer, CMO, the Company Oct 2020 Managing Executive Officer, CMO, Rakuten Mobile, Inc. (current) Apr 2022 Executive Vice President, Group CMO, the Company Dec 2024 Director, Rakuten Card Co., Ltd. (current) Mar 2026 Director, Executive Vice President, Group CMO, the Company (current)
1976-11-22
Eiichi KAGA
Director, Senior Executive Officer
Apr 2001 Joined Ministry of Finance May 2007 Obtained Master's degree, Vanderbilt University Owen Graduate School of Management Jul 2007 Seconded to Cabinet Secretariat Jul 2010 Joined the Company May 2017 General Manager, Finance Department, the Company (current) May 2017 General Manager, Investor Relations Department, the Company Apr 2022 Executive Officer, the Company Jul 2023 Director, Finance Division, the Company Apr 2024 Senior Executive Officer, the Company Aug 2024 Director, Rakuten Medical, Inc. (current) Mar 2026 Director, Senior Executive Officer, Director, Finance Division, the Company (current)
1976-04-24
Charles B. BAXTER
Director
Oct 1998 CEO, eTranslate, Inc. Mar 2001 Director, the Company Mar 2003 Retired as Director, the Company Sep 2005 Manager, LinkShare Corporation (now RAKUTEN MARKETING LLC) (current) Mar 2011 Director, the Company Feb 2012 Chairman and Director, Rakuten USA, Inc. (current) Jan 2015 Chairman, Reyns Holdco, Inc. (current) Nov 2021 Director, Wineshipping.com LLC (current) Mar 2023 Outside Director, the Company (current)
1965-04-19
Naoshi MITACHI
Director
Apr 1979 Joined Japan Airlines Co., Ltd. Jun 1992 Obtained Master of Business Administration, Harvard Business School Oct 1993 Joined Boston Consulting Group Jan 1999 Vice President and Partner, Boston Consulting Group Jan 2005 Head of Japan Office, Boston Consulting Group May 2005 Managing Director and Senior Partner, Boston Consulting Group Mar 2016 Outside Director, the Company (current) Jun 2016 Outside Director, Lotte Holdings Co., Ltd. (current) Mar 2017 Outside Director, DMG Mori Co., Ltd. (current) Jun 2017 Director, Ohara Museum of Art Foundation (now Ohara Arts Foundation) (current) Jun 2017 Outside Director, Tokio Marine Holdings, Inc. (retirement scheduled Jun 2026) Oct 2017 Senior Advisor, Boston Consulting Group Mar 2018 Managing Director, Ronald McDonald House Charities Japan (current) Jun 2022 Outside Director, Sumitomo Corporation (current) Apr 2025 Visiting Professor, Kyoto University Graduate School of Management (current)
1957-01-21
Yoshito NAGANUMA
Full-time Corporate Auditor
Apr 1988 Joined Nichido Fire and Marine Insurance Co., Ltd. (now Tokio Marine & Nichido Fire Insurance Co., Ltd.) Apr 2002 Manager, Financial Planning Department, Nichido Fire and Marine Insurance Co., Ltd., and Manager, Business Audit Group, Legal and Risk Management Department, Millea Holdings, Inc. (now Tokio Marine Holdings, Inc.) Apr 2003 Manager, Accounting Section, Accounting Department (Business Promotion), Nichido Fire and Marine Insurance Co., Ltd. (now Tokio Marine & Nichido Fire Insurance Co., Ltd.) Oct 2004 Deputy Manager, Sapporo Accounting Group, Administrative and Accounting Services Department, Nichido Fire and Marine Insurance Co., Ltd. (now Tokio Marine & Nichido Fire Insurance Co., Ltd.) Nov 2005 Joined Bitwallet, Inc. (now Rakuten Edy, Inc.) May 2013 Executive Officer and General Manager, Administration Department, Bitwallet, Inc. Jul 2018 Executive Officer and General Manager, Brand Business Promotion Department, Rakuten Edy, Inc. Apr 2019 Executive Officer and General Manager, Internal Audit Office, Rakuten Edy, Inc., and General Manager, Corporate Planning Department, Rakuten Socio Business, Inc. Apr 2022 General Manager, Planning Headquarters and General Manager, Corporate Planning Department, Rakuten Socio Business, Inc. Oct 2022 General Manager, Administration Headquarters, General Manager, Corporate Planning Department, and General Manager, Human Resources Department, Rakuten Socio Business, Inc. Jan 2023 General Manager, Management Administration Headquarters and General Manager, Management Administration Department, Rakuten Socio Business, Inc. Mar 2023 Full-time Corporate Auditor, the Company (current)
1965-06-29
Katsuyuki YAMAGUCHI
Corporate Auditor
Apr 1991 Registered with Daiichi Tokyo Bar Association; joined Nishimura & Partners (now Nishimura & Asahi) May 1997 Graduated, Columbia Law School (LL.M.) Sep 1997 Worked at Debevoise & Plimpton LLP, New York Jan 1998 Registered as attorney, New York State Bar, USA May 1998 Worked at Debevoise & Plimpton, Paris Feb 1999 Worked at Simeon & Associes, Paris Jul 1999 Returned to Nishimura & Partners Aug 2000 Partner, Nishimura & Partners Mar 2001 Outside Corporate Auditor, the Company (current) Jul 2007 Outside Corporate Auditor, Freebit Co., Ltd. (current) Sep 2018 Executive Partner, Nishimura & Asahi New York Office Jan 2025 Returned to Nishimura & Asahi; Partner (current) Jan 2025 Head of Nishimura & Asahi New York Office (current)
1966-09-22
Takaharu ANDO
Director
Apr 1972 Joined National Police Agency Jan 1996 Secretary to the Prime Minister Aug 1999 Director General, Public Security Bureau, Metropolitan Police Department Aug 2004 Director General, Secretariat, National Police Agency Jun 2009 Commissioner General, National Police Agency May 2013 Outside Director, Nitori Holdings Co., Ltd. Jun 2016 Outside Director, Amuse Inc. (current) Jun 2017 Outside Director, Zensho Holdings Co., Ltd. (current) Jun 2018 Outside Director, Tobu Railway Co., Ltd. (current) May 2020 Outside Director (Audit and Supervisory Committee Member), Nitori Holdings Co., Ltd. Jun 2022 Outside Director (Audit and Supervisory Committee Member), Nisshin Seifun Group Inc. (current) Mar 2023 Outside Director, the Company (current)
1949-08-31
Sarah J. M. WHITLEY
Director
Sep 1980 Joined Baillie Gifford & Co. May 1986 Partner, Baillie Gifford & Co. Mar 2019 Outside Director, the Company (current) May 2019 Trustee, Foundation Scotland (current) May 2019 Chair, Edinburgh International Festival Endowment Fund (current) Dec 2021 Trustee, The Abbotsford Trust (current) Jan 2022 Chair, Scottish Episcopal Church Pension Fund (current)
1958-08-06
Tsedal NEELEY
Director
Jul 2007 Assistant Professor, Harvard Business School Jul 2012 Associate Professor, Harvard Business School Dec 2015 Outside Director, The Partnership, Inc. Jul 2018 Naylor Fitzhugh Professor of Business Administration, Harvard Business School (current) Jun 2020 Outside Director, Brown Capital Management, LLC (current) Jul 2020 Outside Director, Brightcove, Inc. Jul 2020 Senior Associate Dean for Faculty Development and Research, Harvard Business School Jan 2021 Faculty Chair, Christensen for Teaching and Learning, Harvard Business School (current) Mar 2023 Outside Director, the Company (current) Jul 2025 Senior Associate Dean and Chair of the MBA Program, Harvard Business School (current)
1972-12-16
Shigeki HABUKA
Director
Apr 1981 Joined Ministry of Finance Jul 2003 Budget Examiner, Budget Bureau, Ministry of Finance Jul 2005 Director, Second Tax System Division, Tax Bureau, Ministry of Finance Jan 2008 Senior Councillor, Minister's Secretariat, Ministry of Defense Sep 2009 Secretary to the Prime Minister Sep 2011 Deputy Director-General, Budget Bureau, Ministry of Finance Jan 2014 Director-General for Policy Planning, Cabinet Office Jun 2016 Deputy Director-General, Cabinet Office Nov 2017 Executive Officer, Management Strategy Division, Mitsubishi Chemical Holdings Corporation (now Mitsubishi Chemical Group Corporation) Apr 2019 Executive Officer, in charge of Policy and External Affairs, and Public Relations (PR) and IR Office, Mitsubishi Chemical Holdings Corporation Apr 2022 Executive Officer, Senior Vice President, in charge of External Affairs, Mitsubishi Chemical Group Corporation Mar 2023 Outside Director, the Company (current)
1958-04-14
Futoshi NAKAMURA
Full-time Corporate Auditor
Apr 1981 Joined Japan Monopoly Corporation (now Japan Tobacco Inc.) Jul 1990 Vice President and CFO, JT America Inc. Jul 1994 Deputy General Manager, Treasury Department, Japan Tobacco Inc. Jan 2000 Deputy General Manager, Corporate Planning Department, Japan Tobacco Inc. Sep 2005 Vice President, Internal Audit, JT International Inc. Jul 2009 Assistant Manager, Accounting Department, Japan Tobacco Inc. Jul 2010 General Manager, Audit Department, Japan Tobacco Inc. Jun 2012 Full-time Corporate Auditor, Japan Tobacco Inc. Jun 2018 Full-time Corporate Auditor, J-Pharma Co., Ltd. Mar 2024 Full-time Outside Corporate Auditor, the Company (current) Mar 2024 Corporate Auditor, Rakuten Mobile, Inc. (current)
1957-11-23
Maki KATAOKA
Corporate Auditor
Apr 1982 Joined Arthur Andersen CPA Joint Office (now Azusa Audit LLC) May 1987 Registered as Certified Public Accountant Jun 1989 Obtained Master of Business Administration, Stanford Graduate School of Business Aug 1989 Joined Sanwa Research Institute Co., Ltd. (now Mitsubishi UFJ Research and Consulting Co., Ltd.) Apr 1994 Joined Metropolitan Police Department Mar 2009 Superintendent, Metropolitan Police Department Mar 2014 Professor, National Police Academy Aug 2017 Senior Superintendent, Metropolitan Police Department Jun 2020 Outside Corporate Auditor, Shibaura Electronics Co., Ltd. Apr 2022 Member, Public Interest Certification Committee, Cabinet Office Mar 2023 Outside Corporate Auditor, the Company (current) Jun 2025 Outside Corporate Auditor, Penta-Ocean Construction Co., Ltd. (current)
1958-07-04
Large Shareholding Reports
Crimson Group LLC
2025-12-05
10.53%→10.44%
Annual report (as of 2026-06-30): 10.38%
Disclosures
No disclosures
Primary Source Filings
EDINET
2026-08-10
Semi-Annual Securities Report
Period: Jan 2026 – Dec 2026
EDINET
2026-08-10
中期経営計画
TDnet
2026-08-10
Q2 Earnings Flash
FY ending Dec 2026
TDnet
2026-05-14
Q1 Earnings Flash
FY ending Dec 2026
EDINET
2026-03-26
Annual Securities Report
Period: Jan 2025 – Dec 2025
EDINET
2025-12-05
Large Shareholding Report
TDnet
2025-11-13
Q3 Earnings Flash
FY ending Dec 2025
EDINET
2025-08-08
Semi-Annual Securities Report
Period: Jan 2025 – Dec 2025
TDnet
2025-05-14
Q1 Earnings Flash
FY ending Dec 2025
EDINET
2025-03-28
Annual Securities Report
Period: Jan 2024 – Dec 2024
EDINET
2024-08-09
Semi-Annual Securities Report
Period: Jan 2024 – Dec 2024
EDINET
2024-05-14
Quarterly Securities Report
Period: Jan 2024 – Mar 2024
EDINET
2024-03-28
Annual Securities Report
Period: Jan 2023 – Dec 2023
EDINET
2023-11-09
Quarterly Securities Report
Period: Jul 2023 – Sep 2023
EDINET
2023-08-10
Quarterly Securities Report
Period: Apr 2023 – Jun 2023
EDINET
2023-05-12
Quarterly Securities Report
Period: Jan 2023 – Mar 2023
EDINET
2023-03-30
Annual Securities Report
Period: Jan 2022 – Dec 2022
EDINET
2022-11-11
Quarterly Securities Report
EDINET
2022-08-10
Quarterly Securities Report
EDINET
2022-05-13
Quarterly Securities Report
EDINETAmended
2022-05-13
Amended Annual Securities Report
EDINET
2022-03-30
Annual Securities Report
EDINET
2021-11-11
Quarterly Securities Report
EDINET
2021-08-11
Quarterly Securities Report
EDINET
2021-05-13
Quarterly Securities Report
EDINET
2021-03-30
Annual Securities Report
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