Overview
Chemicals

LIBERTA CO.,LTD.

LIBERTA is a fabless product planning and marketing company that develops, sources, and sells a diverse range of consumer products across beauty/cosmetics, functional apparel, household goods, water purifiers/medical devices, and lifestyle electronics. The company operates under its own brands (e.g., Baby Foot, FREEZE TECH, Kabitornado) as well as exclusive distribution agreements for contract brands (e.g., Luminox, Dentiss), selling through approximately 32,300 domestic retail outlets including drugstores, department stores, and mass retailers, as well as e-commerce channels. Internationally, LIBERTA exports primarily cosmetics, toiletries, and functional apparel to over 60 countries across North America, Europe, and Asia through direct trading relationships with local distributors, with a dedicated U.S. subsidiary (LIBERTA USA INC.) focused on the FREEZE TECH brand.

Market Cap
¥5.16B
US$32.8M
EV
¥8.64B
US$55.0M
Stock¥151▼-12.72%
US$1 = ¥157.05 (2026-10-22)
LTM EV/EBITDA
134.1
x
LTM EV/EBIT
NM
LTM PER
NM
LTM PBR
3.4
x
Stock vs TOPIX (1Y, base=100)vs TOPIX ▼-83.1%pt
100123
Oct 23, 25 – Oct 23, 26StockTOPIX
1Aug 10, 26Q2 FY2026/12 earnings announced
2Sep 16, 26FY2026 guidance cut: operating profit forecast reversed from +¥350mn to -¥420mn loss, dividend cut to zero
3Sep 17, 26Full-year guidance cut: operating profit ¥350M→loss ¥420M, dividend ¥2→zero
MC → EV Bridge
5.16BUS$32.8MMarket Cap4.83BUS$30.7M+ Debt1.34BUS$8.56M− Cash0.00BUS$0.00M− Inv. Sec.8.64BUS$55.0MEV
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Performance & Balance
Revenue 5Y (¥B)
5.03US$32.0M'21/126.64US$42.3M'22/127.09US$45.1M'23/128.64US$55.0M'24/1210.0US$63.9M'25/12
EBITDA 5Y (¥B)
0.26US$1.67M'21/120.23US$1.48M'22/120.25US$1.60M'23/120.16US$1.00M'24/120.27US$1.72M'25/12
Net Income 5Y (¥B)
0.20US$1.27M'21/120.11US$0.73M'22/120.11US$0.71M'23/12-0.02-US$0.13M'24/120.05US$0.29M'25/12
Capital Structure
24%
76%
EquityD/E 3.22xDebt
Liquidity vs Debt 5Y (¥B)▼ Net Debt
CashInv. Sec.Debt
0.95US$6.03M0.77US$4.87M'21/120.99US$6.28M2.38US$15.1M'22/120.88US$5.61M2.43US$15.5M'23/121.01US$6.40M3.41US$21.7M'24/121.20US$7.64M4.12US$26.2M'25/12
Shareholders
Top 10 hold 51.7%
1
Moa Co., Ltd.
29.72%
2
Toru SATO
10.20%
3
Rakuten Securities, Inc.
2.25%
4
Koji ISHIDA
2.08%
5
Mitsubishi UFJ eSmart Securities Co., Ltd.
1.98%
6
Shunsaku NITA
1.92%
7
Shinsowa Co., Ltd.
0.98%
8
Shin YAMAZAKI
0.91%
9
Japan Securities Finance Co.,Ltd.
0.85%
10
Hiroto MURAKAMI
0.84%
Management
7 officers
Toru SATO
Representative Director, President
May 1991 Joined Yumemitsuketai Co., Ltd. Dec 1996 Left Yumemitsuketai Co., Ltd. Feb 1997 Founded the Company; assumed office as Representative Director, President Feb 2010 Assumed office as General Manager, Shanghai Lilu Duo Trading Co., Ltd. Jul 2017 Assumed office as Chairman, Shanghai Lilu Duo Trading Co., Ltd. (current) Jan 2022 Assumed office as General Manager, Brand Strategy Department, the Company Apr 2022 Assumed office as Director, Family Service Eiko Co., Ltd. (current) May 2023 Assumed office as Representative Director, President, Fuji and Cherry Co., Ltd. (current) Feb 2024 Assumed office as Representative Director, President, Afura Co., Ltd. (current) Jan 2026 Assumed office as Director in charge of Direct Sales Department, the Company (current)
1967-11-16
Shunsaku NITA
Senior Managing Director
Sep 1994 Joined Saotome Nobuo Tax Accountant Office Jul 1995 Left Saotome Nobuo Tax Accountant Office Jul 1995 Joined Dynalab Japan Co., Ltd. Feb 1997 Left Dynalab Japan Co., Ltd. Feb 1997 Joined Nihon Sherwood Co., Ltd. Apr 2000 Left Nihon Sherwood Co., Ltd. Apr 2000 Joined New Horizon Japan Co., Ltd. Dec 2000 Left New Horizon Japan Co., Ltd. Dec 2000 Joined the Company May 2004 Assumed office as Director, General Manager of Administration Department, the Company Feb 2010 Assumed office as Corporate Auditor, Shanghai Lilu Duo Trading Co., Ltd. (current) Apr 2022 Assumed office as Director, Family Service Eiko Co., Ltd. (current) Feb 2024 Assumed office as Corporate Auditor, Afura Co., Ltd. (current) Mar 2024 Assumed office as CFO (Chief Financial Officer), LIBERTA USA INC. (current) Jan 2025 Assumed office as Senior Managing Director in charge of Administration Department and Accounting & Labor Department, and General Manager of Accounting & Labor Department, the Company Jun 2025 Assumed office as Corporate Auditor, Soyo Co., Ltd. (current) Jan 2026 Assumed office as Senior Managing Director in charge of Administration, Accounting & Labor, and Business Systems Departments, and General Manager of Human Resources Department, the Company (current)
1971-03-30
Akio TSUTSUI
Managing Director
Mar 1995 Joined Tama Reiki Service Co., Ltd. Nov 1998 Left Tama Reiki Service Co., Ltd. Feb 1999 Joined the Company May 2007 Assumed office as Director, the Company Feb 2010 Assumed office as Director, Shanghai Lilu Duo Trading Co., Ltd. (current) Apr 2022 Assumed office as Managing Director, the Company (current) Feb 2024 Assumed office as Director, Afura Co., Ltd. (current) Mar 2024 Assumed office as CEO (Chief Executive Officer), LIBERTA USA INC. (current) Jan 2025 Assumed office as Managing Director in charge of Domestic Sales, Overseas Sales, Watch Sales, Sales Promotion, Performance Management Promotion, Direct Sales, and Product Solutions Departments, the Company Jun 2025 Assumed office as Representative Director, Soyo Co., Ltd. (current) Jan 2026 Assumed office as Managing Director in charge of Beauty Business, General Merchandise Business, Watch, Functional Apparel Product Strategy, Market Strategy Sales, Product Solutions, and Mail-order Wholesale Departments, the Company (current)
1976-08-12
Kohei YAMASHITA
Director
Apr 2011 Joined Nihon S-Lead Co., Ltd. Aug 2013 Established 3D Remind LLC; assumed office as Representative Director, President Jul 2017 Changed company name to Fuji and Cherry Co., Ltd. (formerly 3D Remind Co., Ltd.) and relocated head office Nov 2017 Assumed office as Director, Precede Japan Co., Ltd. Sep 2018 Established Fuji and Cherry International Co., Ltd.; assumed office as Representative Director, President Jun 2019 Established Fuji and Cherry Group Co., Ltd. and Fuji and Cherry Warranty Co., Ltd.; assumed office as Representative Director, President Oct 2019 Assumed office as General Manager of Administration Division, Precede Japan Co., Ltd. May 2023 Assumed office as Director, Fuji and Cherry Co., Ltd. Mar 2024 Assumed office as Director, the Company (current) Jan 2025 Assumed office as Director and General Manager of Human Resources Department, the Company Jan 2026 Assumed office as Director in charge of Human Resources Department, the Company (current)
1983-12-31
Noriyuki SHIMADA
Director, Audit and Supervisory Committee Member
Apr 1984 Joined Ajinomoto Co., Inc. Apr 2008 Assumed office as General Manager of Corporate Planning Department, Calpis Co., Ltd. Jul 2015 Assumed office as Executive Officer, Ajinomoto AGF Inc. Jun 2021 Assumed office as Full-time Corporate Auditor, Ajinomoto AGF Inc. Jun 2025 Retired from Ajinomoto AGF Inc. Jul 2025 Assumed office as Advisor, Yamadai Co., Ltd. (current) Mar 2026 Assumed office as Outside Director (Audit and Supervisory Committee Member), the Company (current)
1961-05-01
Ryutaro YAMAMOTO
Director, Audit and Supervisory Committee Member
Jan 2009 Joined Linklaters Law Office (Foreign Law Joint Enterprise) Jun 2009 Registered as attorney-at-law Jul 2011 Seconded to Legal Department, BNP Paribas Securities Japan Ltd. Dec 2011 Left Linklaters Law Office (Foreign Law Joint Enterprise) Jan 2012 Joined White & Case Law Office Mar 2015 Left White & Case Law Office Apr 2015 Joined Ohebashi Law Office (current) Apr 2016 Part-time Lecturer, Faculty of Policy Management, Keio University (current) Jun 2016 Part-time Lecturer, School of International Studies, Tokyo University of Foreign Studies (current) Nov 2016 Auditor, Kamonohashi Project (Certified NPO) (current) Nov 2016 Outside Corporate Auditor, WASSHA Inc. (current) Sep 2018 Outside Corporate Auditor, the Company Mar 2019 Outside Corporate Auditor, Orishiro Genomics Inc. Jul 2019 Director, Social Venture Partners Tokyo (SVP Tokyo) (NPO) Mar 2024 Assumed office as Outside Director (Audit and Supervisory Committee Member), the Company (current) Jun 2024 Outside Director, Cojin Bio Co., Ltd. (current) Jul 2025 Outside Corporate Auditor, Tier IV Inc. (current)
1981-05-09
Yoko UNNO
Director, Audit and Supervisory Committee Member
Mar 2003 Joined Macnica, Inc. Jul 2006 Joined the Company Jan 2021 Assumed office as General Manager of Development Department, the Company Jun 2022 Joined Social Interior Co., Ltd. Mar 2024 Assumed office as Director (Audit and Supervisory Committee Member), the Company (current) Jan 2025 Registered as Certified Internal Auditor (CIA) Sep 2025 Opened Hachinowa (business commenced Dec 2025) (current)
1980-07-28
Large Shareholding Reports
SMBC Nikko Securities Inc.
2026-07-21
12.61%→10.74%
SMBC Nikko Securities Inc.
2026-07-17
13.66%→12.61%
SMBC Nikko Securities Inc.
2026-07-16
13.86%→13.66%
SMBC Nikko Securities Inc.
2026-07-15
15.09%→13.86%
SMBC Nikko Securities Inc.
2026-07-13
15.98%→15.09%
SMBC Nikko Securities Inc.
2026-07-10
16.91%→15.98%
SMBC Nikko Securities Inc.
2026-07-09
17.92%→16.91%
SMBC Nikko Securities Inc.
2026-06-29
18.94%→17.92%
SMBC Nikko Securities Inc.
2026-05-22
19.76%→18.94%
SMBC Nikko Securities Inc.
2026-04-27
20.57%→19.76%
SMBC Nikko Securities Inc.
2026-04-06
20.57%
MORE Co., Ltd.
2025-08-20
34.05%→30.73%
Annual report (as of 2026-06-30): 29.72%
MORE Co., Ltd.
2025-08-19
34.05%→30.73%
Annual report (as of 2026-06-30): 29.72%
Disclosures
No disclosures
Primary Source Filings
TDnet
2026-08-07
Q2 Earnings Flash
FY ending Dec 2026
EDINET
2026-08-07
Semi-Annual Securities Report
Period: Jan 2026 – Dec 2026
EDINET
2026-07-21
Large Shareholding Report
EDINET
2026-07-17
Large Shareholding Report
EDINET
2026-07-16
Large Shareholding Report
EDINET
2026-07-15
Large Shareholding Report
EDINET
2026-07-13
Large Shareholding Report
EDINET
2026-07-10
Large Shareholding Report
EDINET
2026-07-09
Large Shareholding Report
EDINET
2026-06-29
Large Shareholding Report
EDINET
2026-05-22
Large Shareholding Report
TDnet
2026-05-15
Q1 Earnings Flash
FY ending Dec 2026
EDINET
2026-04-27
Large Shareholding Report
EDINET
2026-04-06
Large Shareholding Report
EDINET
2026-03-31
Annual Securities Report
Period: Jan 2025 – Dec 2025
EDINETAmended
2026-03-30
Amended Securities Registration Statement
EDINET
2026-03-12
Securities Registration Statement
TDnet
2025-11-14
Q3 Earnings Flash
FY ending Dec 2025
EDINETAmended
2025-08-20
Change Report
EDINET
2025-08-19
Large Shareholding Report
EDINET
2025-08-08
Semi-Annual Securities Report
Period: Jan 2025 – Jun 2025
TDnet
2025-05-15
Q1 Earnings Flash
FY ending Dec 2025
EDINET
2025-03-27
Annual Securities Report
Period: Jan 2024 – Dec 2024
EDINET
2024-08-09
Semi-Annual Securities Report
Period: Jan 2024 – Dec 2024
EDINET
2024-05-15
Quarterly Securities Report
Period: Jan 2024 – Mar 2024
EDINETAmended
2024-04-02
Amended Annual Securities Report
Period: Jan 2023 – Dec 2023
EDINET
2024-03-26
Annual Securities Report
Period: Jan 2023 – Dec 2023
EDINET
2023-11-14
Quarterly Securities Report
Period: Jul 2023 – Sep 2023
EDINET
2023-08-09
Quarterly Securities Report
Period: Apr 2023 – Jun 2023
EDINET
2023-05-15
Quarterly Securities Report
Period: Jan 2023 – Mar 2023
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