GREENS Co., Ltd. is a dedicated hotel operator managing hotels across Japan under two distinct brands: the 'Choice Brand,' which includes globally recognized 'Comfort' franchise hotels (97 properties as of June 2025) targeting mid-price business travelers at major city station-front locations, and the 'Original Brand,' encompassing regionally adapted hotels such as Hotel Econo, Green Hotel, and Hotel Esplu catering to diverse local markets. The company primarily employs an asset-light lease model, minimizing capital exposure by leasing hotel buildings from property owners, and optimizes revenue through systematic revenue management techniques. Additional revenues are generated from tenant leasing and property management services utilizing hotel-adjacent real estate.