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Overview

Wholesale Trade

Sanrio Company,Ltd.

Sanrio is a global character entertainment company best known for creating and licensing iconic characters such as Hello Kitty, Cinnamoroll, and Pompompurin, among a broad portfolio of over 450 characters. The company's core business spans character licensing (merchandising rights), the planning and sale of gift products and greeting cards, and the operation of theme parks including Sanrio Puroland and Harmonyland. Sanrio monetizes its intellectual property through a diversified model encompassing retail, licensing, digital content, and experiential entertainment across Japan and international markets.

Market Cap

¥1,580B

US$10.1B

¥1,453B

US$9.27B

Stock¥1,303▼-1.77%

US$1 = ¥156.80 (2026-10-23)

LTM EV/EBITDA

17.5

LTM EV/EBIT

18.1

LTM PER

28.2

LTM PBR

9.7

Stock vs TOPIX (1Y, base=100)vs TOPIX ▼-30.8%pt

Oct 24, 25 – Oct 23, 26StockTOPIX

1Nov 6, 25Interim results; full-year forecast raised (annual dividend ¥60→¥62)

2Feb 13, 26Q3 earnings and dividend increase

3Aug 12, 26Q1 operating profit ¥22.4bn (+11% YoY) missed consensus ¥23.2bn, triggering disappointment selling

MC → EV Bridge

AI Briefing

Generating insights…

Performance & Balance

Revenue 5Y (¥B)

EBITDA 5Y (¥B)

Net Income 5Y (¥B)

Capital Structure

90%

EquityD/E 0.11xDebt

Liquidity vs Debt 5Y (¥B)▲ Net Cash

CashInv. Sec.Debt

Shareholders

Top 10 hold 37.7%

as of 2026-03-31 · Source: Annual Securities Report

The Master Trust Bank of Japan, Ltd. (Trust Account)

9.60%

Kiyokawa Shoji Co., Ltd.

8.10%

Bandai Namco Holdings Inc.

4.60%

Custody Bank of Japan, Ltd. (Trust Account)

4.50%

Konan Shoji Co., Ltd.

3.20%

Tomoko TSUJI

2.10%

Nippon Life Insurance Company

1.70%

Fukoku Mutual Life Insurance Company

1.50%

The Dai-ichi Life Insurance Company, Limited

1.30%

JP MORGAN CHASE BANK 385642 (Standing Proxy: Mizuho Bank, Ltd.)

1.10%

Management

9 officers

Tomokuni TSUJI

Representative Director, President

Jan 2014 Joined the Company Jun 2015 Executive Officer in charge of Planning & Sales Division Jun 2016 Director, Deputy General Manager, Planning & Sales Division Jun 2017 Senior Managing Director Jun 2017 In charge of Character Creation Office Jun 2017 In charge of Media Department (now Brand Management Division) Apr 2019 In charge of Film Preparation Office Jul 2020 Representative Director, President (current) Nov 2020 Chairman, SANRIO SOUTHEAST ASIA PTE. LTD. Jun 2022 Representative Director, Chairman, Sanrio Entertainment Co., Ltd. Jun 2022 Representative Director, Chairman, KOKORO Co., Ltd. Apr 2025 In charge of Management Administration Division Apr 2025 In charge of Design Division Apr 2025 In charge of Digital Business Division

1988-11-01

Wataru NAKATSUKA

Senior Managing Director, Senior Managing Executive Officer; in charge of Corporate Strategy Division, Global Headquarters, and Brand Management Division

Apr 2005 Joined Oriental Land Co., Ltd. Jan 2009 Joined A.T. Kearney K.K. Oct 2016 COO, KOKOTEL (THAILAND) CO., LTD. Jan 2019 Joined Boston Consulting Group Jun 2021 Joined the Company Jun 2021 Managing Executive Officer Jun 2021 In charge of President's Office Apr 2022 In charge of Business Strategy Division Jun 2022 Managing Director Apr 2024 In charge of Management Administration Division Apr 2024 In charge of Human Resources & General Affairs Division Apr 2024 In charge of Global Strategy Office Jun 2024 Senior Managing Director (current) Jun 2024 Senior Managing Executive Officer (current) Apr 2025 In charge of President's Office Apr 2025 In charge of Corporate Strategy Division (current) Apr 2025 In charge of Human Resources Division Apr 2025 In charge of Global Strategy Office Apr 2025 In charge of Brand Management Division (current) Apr 2025 In charge of Global Sustainability Promotion Office Apr 2026 In charge of Global Headquarters (current)

1983-01-17

Yasuyuki OTSUKA

Senior Managing Director, Senior Managing Executive Officer; in charge of Sales Division and Global Merchandising Division

Apr 1997 Joined Daiei, Inc. Jun 2004 Joined Tohmatsu Consulting Co., Ltd. (now Deloitte Tohmatsu Consulting LLC) Oct 2012 Seconded to Deloitte Consulting Ltd. (based in Thailand) Jun 2020 Executive Officer, Deloitte Tohmatsu Consulting LLC Jun 2021 Joined the Company Jun 2021 Managing Executive Officer Jun 2021 General Manager, Merchandising Business Division Jun 2022 Managing Director Jun 2023 In charge of Domestic Sales Division Apr 2024 In charge of Asia Business Division (now Sales Division) (current) Apr 2024 CEO, Sanrio Taiwan Co., Ltd. (current) Apr 2024 CEO, Sanrio (Hong Kong) Co., Ltd. (current) Apr 2024 CEO, Sanrio Korea Co., Ltd. (current) Apr 2024 CEO, Sanrio (Shanghai) International Trading Co., Ltd. (current) Apr 2024 CEO, Sanrio Wave Hong Kong Co., Ltd. (current) Jun 2024 Senior Managing Director (current) Jun 2024 Senior Managing Executive Officer (current) Jan 2026 CEO, SANRIO SOUTHEAST ASIA PTE. LTD. (current) Apr 2026 In charge of Global Merchandising Division (current)

1973-06-14

Yutaka SASAMOTO

Director

Apr 1988 Joined Recruit Co., Ltd. Dec 2002 Representative Director, President & CEO, MTV Japan K.K. (now Viacom Networks Japan K.K.) Jan 2007 Executive Officer, Microsoft Japan Co., Ltd. Feb 2009 Managing Executive Officer, Microsoft Japan Co., Ltd. Feb 2014 Representative Director, Twitter Japan K.K. Jan 2017 Vice President, Client Solutions, Twitter, Inc., JPKR May 2021 Vice President, Client Solutions, Twitter, Inc., JAPAC Jun 2021 Outside Director, the Company (current) Jun 2023 Outside Director, KADOKAWA Corporation (current) Jun 2023 Outside Director, Yoshimoto Kogyo Holdings Co., Ltd. Feb 2024 CEO and Head of Asia Business Development, DAZN Japan Investment LLC (current)

1964-09-04

Masae YAMANAKA

Director

Apr 1987 Joined IBM Japan, Ltd. Jul 2009 Executive Officer, Microsoft Japan Co., Ltd. Apr 2014 Joined LIXIL Corporation Apr 2015 Executive Officer, LIXIL Corporation Jul 2017 Managing Director, Connected Solutions Company, Panasonic Corporation Oct 2017 Director, Executive Officer and Executive Vice President, Panasonic System Solutions Japan Co., Ltd. (now Panasonic Connect Co., Ltd., Executive Vice President, Field Solutions Company) (current) Jun 2021 Outside Director, the Company (current) Apr 2022 Managing Executive Officer (Vice President), Panasonic Connect Co., Ltd. Jun 2022 Outside Director, JTB Corp. Jun 2024 Director, Rohto Pharmaceutical Co., Ltd. (current)

1963-09-30

Mikiko KAMODA

Director

Dec 2008 Registered as attorney-at-law; joined Ogasawara International Law Office Jun 2018 Representative, RITA Sogo Law Office, LLP (current) May 2019 Outside Director, S Foods Inc. (current) Jun 2024 Outside Director, the Company (current) Mar 2026 Outside Audit & Supervisory Board Member, Roland Corporation (current)

1980-01-04

Shinichi OKUMURA

Director (Full-time Audit and Supervisory Committee Member)

Apr 1993 Joined The Mitsubishi Bank, Ltd. (now MUFG Bank, Ltd.) Mar 2020 General Manager, MUFG Bank (Europe), Germany, and Branch Manager, Germany Branch Mar 2023 Joined the Company Mar 2023 Advisor, Corporate Planning Department Jun 2023 Full-time Audit & Supervisory Board Member Jun 2025 Director (Full-time Audit and Supervisory Committee Member) (current)

1970-02-08

Kazuo OHASHI

Director (Audit and Supervisory Committee Member)

Apr 1980 Joined Chuo Accounting Office (later Chuo Aoyama Audit Corporation and Misuzu Audit Corporation) Mar 1983 Registered as Certified Public Accountant Aug 1993 Partner, Chuo Accounting Office Aug 1998 Senior Partner, Chuo Accounting Office Jul 2006 Joined Shin Nihon LLC (now EY ShinNihon LLC) Jul 2006 Senior Partner, Shin Nihon LLC Jul 2016 Principal, Kazuo Ohashi CPA Office (current) Jun 2017 Outside Audit & Supervisory Board Member, the Company May 2019 Outside Audit & Supervisory Board Member, Graphite Design Co., Ltd. (current) Jun 2019 Outside Audit & Supervisory Board Member, Samantha Thavasa Japan Limited Jun 2025 Outside Director (Audit and Supervisory Committee Member), the Company (current)

1954-06-09

Kiyo MORIKAWA

Director (Audit and Supervisory Committee Member)

Apr 1992 Joined Dentsu International Information Services, Inc. (now Dentsu Soken Inc.) Oct 2001 Registered as attorney-at-law (Dai-Ichi Tokyo Bar Association); joined Okamura Sogo Law Office Oct 2010 Representative, Morikawa Law Office (current) Dec 2014 Outside Audit & Supervisory Board Member, TOYO Corporation (current) Sep 2015 Outside Audit & Supervisory Board Member, Temona Inc. Jun 2020 Outside Audit & Supervisory Board Member, Infocom Corporation Dec 2022 Outside Director (Audit and Supervisory Committee Member), Temona Inc. Jun 2024 Outside Audit & Supervisory Board Member, the Company Jun 2025 Outside Director (Audit and Supervisory Committee Member), the Company (current)

1970-02-15

Large Shareholding Reports

J.P. Morgan Asset Management (Japan) Limited

2026-09-18

2.20%→1.11%

J.P. Morgan Asset Management (Japan) Limited

2026-07-21

2.20%→2.20%

J.P. Morgan Asset Management (Japan) Limited

2026-07-03

2.20%

J.P. Morgan Asset Management (Japan) Limited

2026-06-18

2.25%→2.24%

BlackRock Fund Advisors

2026-06-05

1.57%→1.79%

J.P. Morgan Asset Management (Japan) Limited

2026-06-03

2.25%

Kiyokawa Shoji Co., Ltd.

2026-05-14

7.72%→7.72%

Annual report (as of 2026-03-31): 8.10%

J.P. Morgan Asset Management (Japan) Limited

2026-04-20

2.24%→2.24%

J.P. Morgan Asset Management (Japan) Limited

2026-04-03

2.24%

Kiyokawa Shoji Co., Ltd.

2026-03-27

7.72%→7.72%

Annual report (as of 2026-03-31): 8.10%

Kiyokawa Shoji Co., Ltd.

2026-03-27

7.72%→7.72%

Correction filing (name/detail fix only) — ratio carried over from the original filing

Annual report (as of 2026-03-31): 8.10%

Goldman Sachs Asset Management Co., Ltd.

2026-03-06

1.23%→1.23%

Goldman Sachs Securities Co., Ltd.

2026-02-06

3.22%

Morgan Stanley Investment Management Inc.

2026-02-06

1.69%→1.70%

Morgan Stanley & Co. LLC

2026-01-21

4.29%→3.09%

Morgan Stanley & Co. LLC

2026-01-08

4.30%→4.29%

Morgan Stanley & Co. LLC

2025-12-19

3.23%→4.30%

Morgan Stanley & Co. LLC

2025-12-05

3.23%

BlackRock Fund Advisors

2025-12-03

1.44%→1.57%

Disclosures

No disclosures

Primary Source Filings

EDINET

2026-09-18

Large Shareholding Report

Sanrio Company,Ltd.

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Sanrio Company,Ltd.

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