Overview
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Will Smart Co.,LTD.

Will Smart is a mobility-focused technology company that provides DX solutions to transportation, logistics, and public sector clients in Japan. Its core offerings include the 'Will-MoBi' mobility DX platform, custom software and IoT system development, digital signage information distribution, cloud migration services, car-sharing/rental vehicle management systems, and AI/data science services. The company differentiates through deep mobility industry expertise, direct client engagement, and end-to-end capabilities spanning consulting, development, and post-delivery maintenance.

Market Cap
¥1.32B
US$8.43M
EV
¥1.14B
US$7.30M
Stock¥613▲+1.16%
US$1 = ¥156.80 (2026-10-23)
LTM EV/EBITDA
NM
LTM EV/EBIT
NM
LTM PER
NM
LTM PBR
4.6
x
Stock vs TOPIX (1Y, base=100)vs TOPIX ▼-61.4%pt
100
Oct 24, 25 – Oct 23, 26StockTOPIX
MC → EV Bridge
1.32BUS$8.43MMarket Cap0.38BUS$2.44M+ Debt0.56BUS$3.58M− Cash0.00BUS$0.00M− Inv. Sec.1.14BUS$7.30MEV
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Performance & Balance
Revenue 5Y (¥B)
1.09US$6.92M'24/30.51US$3.27M'24/120.81US$5.13M'25/12
EBITDA 5Y (¥B)
0.08US$0.51M'24/3-0.19-US$1.23M'24/12-0.25-US$1.60M'25/12
Net Income 5Y (¥B)
0.03US$0.17M'24/3-0.22-US$1.42M'24/12-0.42-US$2.65M'25/12
Capital Structure
43%
57%
EquityD/E 1.32xDebt
Liquidity vs Debt 5Y (¥B)▲ Net Cash
CashInv. Sec.Debt
0.15US$0.94M0.31US$2.00M'24/30.11US$0.69M0.16US$1.00M'24/120.10US$0.67M0.34US$2.14M'25/12
Shareholders
Top 10 hold 72.8%
1
ZENRIN CO.,LTD.
54.07%
2
Senyo Kogyo Co., Ltd.
6.90%
3
Katsuhiko MURAOKA
3.36%
4
ENEOS Corporation
2.13%
5
SBI SECURITIES Co., Ltd.
2.10%
6
Japan Securities Finance Co.,Ltd.
1.03%
7
OKAYA&CO.,LTD.
1.02%
8
Yasuhiro ISHII
1.00%
9
Rakuten Securities, Inc.
0.60%
10
JPMorgan Securities Japan Co., Ltd.
0.60%
Management
7 officers
Yasuhiro ISHII
Representative Director, President, CEO
Apr 2006 Joined Rakuten, Inc. (current Rakuten Group, Inc.) Jan 2011 Joined Sammy Networks Co., Ltd. Oct 2011 Joined Zenrin Datacom Co., Ltd. Apr 2013 Director of the Company Apr 2016 Representative Director, President of the Company (current)
1978-08-05
Shoji NUNOME
Director, Executive Vice President, COO
Apr 1995 Joined Sakura Bank, Ltd. (current Sumitomo Mitsui Banking Corporation) Mar 2006 Joined Rakuten, Inc. (current Rakuten Group, Inc.) Oct 2022 Joined the Company Apr 2023 Executive Officer, Head of Corporate Headquarters of the Company Jun 2023 Director, Executive Vice President of the Company (current) Jan 2025 Executive Officer, Head of Sales Headquarters of the Company (current)
1971-02-09
Shota AOKI
Director
Dec 2003 Joined Footwork Express Co., Ltd. (current JP Logistics Co., Ltd.) Dec 2007 Chairman and Representative Director, Kyushu Sankou Unyu Co., Ltd. (subsidiary of the company) Apr 2009 President and Representative Director, Footwork Express Co., Ltd. (current JP Logistics Co., Ltd.) Feb 2015 President and Representative Director, Meiko Shokai Co., Ltd. Jun 2022 Director of the Company (current) Feb 2024 President and Representative Director, Riraku Co., Ltd. (current)
1963-11-25
Toshihiko ADACHI
Outside Director
Apr 2009 General Manager, Customer Marketing Department, Sales Promotion Headquarters, All Nippon Airways Co., Ltd. Jun 2009 Director (concurrent), Bitwallet, Inc. (current Rakuten Edy, Inc.) Apr 2013 Director and Head of Retail Company, ANA Trading Co., Ltd. Apr 2014 Managing Director and Head of Retail Company, ANA Trading Co., Ltd. Apr 2019 Representative Director, Surf Stadium Japan Co., Ltd. (current) Jun 2020 Outside Director of the Company (current)
1954-09-04
Kozo OKUDA
Full-time Audit & Supervisory Board Member
Apr 1986 Joined NEC Corporation Apr 2010 Transferred to Renesas Electronics Corporation Mar 2013 Joined Zenrin Co., Ltd. Apr 2014 General Manager, Corporate Planning Office, Zenrin Co., Ltd. Oct 2014 Director, Zenrin Biznexus Co., Ltd. (current Zenrin Marketing Solutions Co., Ltd.) Jun 2020 Full-time Outside Audit & Supervisory Board Member of the Company (current)
1963-10-09
Hiroyuki TANAKA
Audit & Supervisory Board Member
Oct 1992 Joined Tohmatsu & Co. (current Deloitte Touche Tohmatsu LLC) Apr 1999 Registered as Attorney-at-Law Apr 2001 Registered as Certified Public Accountant Nov 2004 Established Tanaka Law and Accounting Tax Office (current) Jan 2016 Outside Audit & Supervisory Board Member, User Local, Inc. (current) Mar 2017 Outside Audit & Supervisory Board Member, Beplats Co., Ltd. (current) Jun 2020 Outside Audit & Supervisory Board Member of the Company (current)
1970-10-22
Ryo MIZUSAWA
Audit & Supervisory Board Member
Dec 2004 Joined Azsa LLC May 2011 Registered as Certified Public Accountant Aug 2013 Joined Mizusawa Accounting Office (current I-TRAD Tax Accountants Corporation) Feb 2015 Became Managing Partner, I-TRAD Tax Accountants Corporation Aug 2016 Established Ryo Mizusawa, Certified Public Accountant Office (current) Jun 2020 Outside Audit & Supervisory Board Member of the Company (current) Jun 2021 Outside Audit & Supervisory Board Member, NFC Holdings Co., Ltd. (current Hoken Minaoshi Honpo Group)
1975-11-07
Large Shareholding Reports
Senyo Kogyo Co., Ltd.
2026-07-24
6.90%→6.90%
Correction filing (name/detail fix only) — ratio carried over from the original filing
Annual report (as of 2026-06-30): 6.90%
Senyo Kogyo Co., Ltd.
2026-07-24
6.90%
Annual report (as of 2026-06-30): 6.90%
Senyo Kogyo Co., Ltd.
2026-07-14
6.90%→6.90%
Annual report (as of 2026-06-30): 6.90%
Senyo Kogyo Co., Ltd.
2026-06-24
6.90%
Annual report (as of 2026-06-30): 6.90%
Zenrin Co., Ltd.
2026-06-04
44.67%→54.06%
Annual report (as of 2026-06-30): 54.07%
ENEOS Corporation
2026-04-15
5.75%→4.72%
Correction filing (name/detail fix only) — ratio carried over from the original filing
Annual report (as of 2026-06-30): 2.13%
ENEOS Corporation
2026-04-10
5.75%→4.72%
Annual report (as of 2026-06-30): 2.13%
ENEOS Corporation
2026-04-10
—
Annual report (as of 2026-06-30): 2.13%
Yasuhiro ISHII
2025-11-18
6.66%→4.32%
Annual report (as of 2026-06-30): 1.00%
Disclosures
No disclosures
Primary Source Filings
EDINET
2026-08-14
Semi-Annual Securities Report
Period: Jan 2026 – Dec 2026
EDINETAmended
2026-07-24
Change Report
EDINETAmended
2026-07-24
Change Report
EDINET
2026-07-14
Large Shareholding Report
EDINET
2026-06-24
Large Shareholding Report
EDINET
2026-06-04
Large Shareholding Report
EDINET
2026-05-15
Securities Registration Statement
TDnet
2026-05-15
Q1 Earnings Flash
FY ending Dec 2026
EDINETAmended
2026-04-15
Change Report
EDINETAmended
2026-04-10
Change Report
EDINET
2026-04-10
Large Shareholding Report
EDINET
2026-03-24
Annual Securities Report
Period: Jan 2025 – Dec 2025
EDINET
2025-11-18
Large Shareholding Report
TDnet
2025-11-07
Q3 Earnings Flash
FY ending Dec 2025
EDINET
2025-08-13
Semi-Annual Securities Report
Period: Jan 2025 – Dec 2025
TDnet
2025-05-13
Q1 Earnings Flash
FY ending Dec 2025
EDINET
2025-03-28
Annual Securities Report
Period: Apr 2024 – Dec 2024
EDINET
2024-11-14
Semi-Annual Securities Report
Period: Apr 2024 – Dec 2024
EDINET
2024-06-26
Annual Securities Report
Period: Apr 2023 – Mar 2024
EDINETAmended
2024-04-08
Amended Securities Registration Statement
EDINETAmended
2024-03-29
Amended Securities Registration Statement
EDINET
2024-03-13
Securities Registration Statement
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