Seria Co., Ltd. operates a nationwide network of 100-yen shops under the 'Seria' brand, offering a wide assortment of everyday consumer goods including housewares, stationery, cosmetics, food, and seasonal items, all priced at 100 yen. The company conducts both direct retail through company-owned stores and wholesale distribution to franchise partners and large-volume customers, including overseas franchise outlets. Seria differentiates itself through a proprietary real-time POS and ordering support system, enabling precise inventory management and product development across its store network.