Hirota Group Holdings operates a sweets and confectionery business centered on its flagship subsidiary, Yogashi no Hirota Co., Ltd., which manufactures and sells Western-style sweets—most notably its signature cream puffs (shu cream) and ice cream puffs (shoe ice)—through 6 directly managed stores in the Tokyo metropolitan and Kansai regions, as well as wholesale channels. The group also includes Awaya Sobei Co., Ltd. (Japanese confectionery manufacturing and sales with strong character and event product development capabilities) and Triannon Yogashiten Co., Ltd. (patisserie-quality cakes and baked goods). Additionally, the group operates a Beauty & Healthcare business through MEX Shoji Co., Ltd., selling cosmetics and supplements primarily through duty-free stores targeting inbound tourist demand.
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Free Demo (No Time Limit, 10 Companies) →Hirota Group Holdings operates a sweets and confectionery business centered on its flagship subsidiary, Yogashi no Hirota Co., Ltd., which manufactures and sells Western-style sweets—most notably its signature cream puffs (shu cream) and ice cream puffs (shoe ice)—through 6 directly managed stores in the Tokyo metropolitan and Kansai regions, as well as wholesale channels. The group also includes Awaya Sobei Co., Ltd. (Japanese confectionery manufacturing and sales with strong character and event product development capabilities) and Triannon Yogashiten Co., Ltd. (patisserie-quality cakes and baked goods). Additionally, the group operates a Beauty & Healthcare business through MEX Shoji Co., Ltd., selling cosmetics and supplements primarily through duty-free stores targeting inbound tourist demand.
Free demo (no time limit, up to 10 companies). Explore Comps, DCF, LBO, WACC on every screen. Excel export is on the paid plan.
Free Demo (No Time Limit, 10 Companies) →