Overview
Retail Trade

Hobonichi Co.,Ltd.

Hobonichi Co., Ltd. is a Tokyo-based creative content company that plans, edits, produces, and sells content designed to provide enriching experiences through various 'platforms' connecting creators and consumers. Its flagship products include the Hobonichi Techo (planner/diary) with a global fanbase, an online store offering original merchandise, and the Hobonichi no Gakkou, a video-based learning platform. The company also operates physical retail and event spaces (TOBICHI, Hobo Nichiyobi), a pet-focused social media app (Dokonoko), and a portable interactive globe (Hobonichi Earth Ball), with the long-running website 'Hobonichi' (formerly Hobonichi Kanji Itoi Shinbun) serving as its content hub since 1998.

Market Cap
¥12.2B
US$77.6M
EV
¥10.4B
US$66.0M
Stock¥5,240▲+1.95%
US$1 = ¥156.80 (2026-10-23)
LTM EV/EBITDA
—
LTM EV/EBIT
9.3
x
LTM PER
14.9
x
LTM PBR
2.2
x
Stock vs TOPIX (1Y, base=100)vs TOPIX ▲+30.1%pt
10012
Oct 24, 25 – Oct 23, 26StockTOPIX
1Jul 13, 26Q3 FY2026/08 earnings announced
2Sep 18, 26FY2026/8 upward revision: Operating profit ¥680M→¥1,066M on strong Hobonichi Techo orders
MC → EV Bridge
12.2BUS$77.6MMarket Cap0.00BUS$0.02M+ Debt1.31BUS$8.36M− Cash0.50BUS$3.18M− Inv. Sec.10.4BUS$66.0MEV
AI Briefing
Generating insights…
Performance & Balance
Revenue 5Y (¥B)
5.91US$37.7M'22/86.82US$43.5M'23/87.53US$48.0M'24/88.68US$55.3M'25/810.7US$68.4M'26/8
EBITDA 5Y (¥B)
0.43US$2.73M'22/80.76US$4.85M'23/80.75US$4.76M'24/80.91US$5.81M'25/8
Net Income 5Y (¥B)
0.21US$1.31M'22/80.41US$2.62M'23/80.40US$2.54M'24/80.45US$2.86M'25/80.81US$5.19M'26/8
Capital Structure
100%
EquityD/E 0.00xDebt
Liquidity vs Debt 5Y (¥B)▲ Net Cash
CashInv. Sec.Debt
1.90US$12.1M0.00US$0.02M'22/81.69US$10.8M0.00US$0.01M'23/81.56US$9.93M0.00US$0.01M'24/81.16US$7.38M0.00US$0.02M'25/81.81US$11.5M'26/8
Shareholders
Top 10 hold 73.7%
1
Shigesato ITOI
26.70%
2
Anda IKEDA
20.69%
3
Hidetoshi YAMAMOTO
14.08%
4
Hobonichi Co.,Ltd. Employee Stock Ownership Association
4.53%
5
INTERACTIVE BROKERS LLC (Standing Proxy: Interactive Brokers Securities Japan Inc.)
2.81%
6
Kenshi HAMAMOTO
1.42%
7
Yasuhiro NAGATA
0.98%
8
Ayako KOIZUMI
0.94%
9
Rakuten Securities, Inc.
0.83%
10
Rika SAITO
0.74%
Management
10 officers
Shigesato ITOI
Representative Director, Chairman and CEO
Dec 1979 Established Tokyo Itoi Shigesato Office Co., Ltd. (now Hobonichi Co., Ltd.) Assumed office as President of the Company Mar 1989 Established APE Inc.; assumed office as Representative Director (current) Jun 2001 Assumed office as Outside Director of Fields Corporation (now Tsuburaya Fields Holdings Co., Ltd.) Nov 2023 Assumed office as CEO and Chief Creative Officer (CCO) of the Company Nov 2025 Assumed office as Representative Director, Chairman and CEO of the Company (current)
1948-11-10
Ayako KOIZUMI
Representative Director, President and COO
Apr 2001 Joined the Company Nov 2008 Assumed office as General Manager, Business Support Department Dec 2012 Assumed office as General Manager, Hobonichi Products Department (now General Manager, Products Business Department) Jun 2013 Assumed office as Director of the Company (current) Oct 2017 Assumed office as Leader, Human Resources Planning Office Nov 2023 Assumed office as Executive Vice President and COO of the Company Nov 2025 Assumed office as Representative Director, President and COO of the Company (current)
1978-03-14
Motoo SUZUKI
Director, CFO and General Manager, Administration Department
Apr 2006 Joined Link and Motivation Inc. May 2012 Joined Sonet Entertainment Co., Ltd. (now Sony Network Communications Inc.) Apr 2015 Transferred to Sonet Media Networks Co., Ltd. (now SMN Corporation) Nov 2018 Joined the Company; assumed office as General Manager, Administration Department (current) Nov 2019 Assumed office as Director of the Company (current) Nov 2023 Assumed office as CFO of the Company (current) Jun 2024 Assumed office as Audit & Supervisory Board Member of APE Inc. (current)
1980-09-05
Yasuhiro NAGATA
Director and General Manager, Hobonichi Editorial Department
Apr 1993 Joined ASCII Corporation (now KADOKAWA Game Linkage Inc.) Mar 2003 Joined the Company Mar 2007 Assumed office as Director of the Company Nov 2008 Assumed office as General Manager, Hobonichi Editorial Department (current) Nov 2025 Assumed office as Director of the Company (current)
1968-04-23
Hidetoshi YAMAMOTO
Director
Jun 1988 Established Toyo Shoji Co., Ltd. (now Tsuburaya Fields Holdings Co., Ltd.); assumed office as President Mar 2000 Assumed office as Director of APE Inc. (current) Apr 2000 Assumed office as Outside Director of the Company (current) Jun 2007 Assumed office as Chairman of Fields Corporation (now Tsuburaya Fields Holdings Co., Ltd.) Sep 2010 Assumed office as Chairman of the Board of Tsuburaya Productions Co., Ltd. Mar 2012 Assumed office as Chairman of BOOOM Inc. (current) Jun 2014 Assumed office as Chairman of Digital Frontier Inc. May 2018 Assumed office as Representative Director, Chairman and President of Fields Corporation (now Tsuburaya Fields Holdings Co., Ltd.) Jun 2019 Assumed office as President of Total Workout Premium Management Co., Ltd. (current) Aug 2022 Assumed office as Representative Director, President and Group CEO of Fields Corporation (now Tsuburaya Fields Holdings Co., Ltd.) Oct 2022 Assumed office as Chairman of Fields Corporation (subsidiary of Tsuburaya Fields Holdings Co., Ltd.) Jun 2024 Assumed office as Representative Director, President and Group CEO of Tsuburaya Fields Holdings Co., Ltd. (current)
1955-10-29
Kazutoshi GOTO
Audit & Supervisory Board Member
Apr 1974 Joined Marubeni Corporation Apr 2002 Assumed office as CFO of Marubeni Europe Apr 2003 Assumed office as Head of Audit & Supervisory Board Office, Marubeni Corporation Apr 2005 Assumed office as Chief Risk Officer of Marubeni America Corporation Apr 2008 Joined Sharp Corporation Apr 2010 Assumed office as Executive Officer and General Manager, Legal Division, Sharp Corporation Jul 2013 Joined Wacom Co., Ltd.; assumed office as General Manager, Legal Department Nov 2015 Assumed office as Outside Audit & Supervisory Board Member of the Company (current) May 2016 Assumed office as Advisor, Legal Office, Corporate Support Division, MTI Ltd. Jul 2018 Assumed office as General Manager, Legal & Intellectual Property Department, MTI Ltd. Aug 2020 Assumed office as Advisor, Legal & Intellectual Property Department, MTI Ltd.
1951-08-15
Toshiki SATA
Audit & Supervisory Board Member
Apr 1974 Joined Nomura Securities Co., Ltd. Jun 1989 Assumed office as President of Nomura France S.A. Jun 1998 Assumed office as Director of Nomura Institute of Capital Markets Research Jun 2000 Assumed office as Executive Officer of Nomura Asset Management Co., Ltd. Jun 2005 Assumed office as Outside Audit & Supervisory Board Member of Jafco Co., Ltd. (now Jafco Group Co., Ltd.) Mar 2011 Assumed office as Outside Audit & Supervisory Board Member of Kayac Inc. Jun 2012 Assumed office as Outside Audit & Supervisory Board Member of eAccess Ltd. Jul 2013 Assumed office as Outside Audit & Supervisory Board Member of Baring Investment Services Inc. (now Barings Japan Ltd.) Jun 2015 Assumed office as Advisor to Kitz Corporation Jul 2016 Assumed office as Outside Audit & Supervisory Board Member of Goodpatch Inc. (current) Aug 2017 Assumed office as Outside Audit & Supervisory Board Member of Renova Inc. Mar 2018 Assumed office as Outside Audit & Supervisory Board Member of Draft Co., Ltd. Nov 2018 Assumed office as Outside Audit & Supervisory Board Member of the Company (current) Jun 2019 Assumed office as Outside Audit & Supervisory Board Member of Parimiki Holdings Co., Ltd. (formerly Sanjo Holdings Co., Ltd.) Jun 2025 Transferred to Outside Director (Audit and Supervisory Committee Member) of Parimiki Holdings Co., Ltd. following change to its governance structure (current)
1950-06-16
Fumiaki MATSUMOTO
Director and Vice President
Apr 1981 Joined Nissan Motor Co., Ltd. Apr 2014 Assumed office as Vice President of Nissan Motor Co., Ltd. Jun 2014 Assumed office as Director of Nissan Motor Co., Ltd. Sep 2018 Joined Nitori Holdings Co., Ltd.; assumed office as Vice President May 2019 Assumed office as Director of Nitori Holdings Co., Ltd. May 2019 Assumed office as Advisor to the Japan Institute of Industrial Engineering (current) Sep 2024 Assumed office as Advisor to the Company Sep 2024 Assumed office as Advisor to Aena Co., Ltd. (current) Nov 2025 Assumed office as Director and Vice President of the Company (current)
1958-12-08
Kazutaka SAKAMOTO
Director
Jul 2000 Joined Japan Ground Self-Defense Force Jan 2005 Worked as an independent contractor (production, assistant production, director, interpreter, etc.) Jan 2016 Joined Netflix K.K. (now Netflix G.K.); assumed office as Content Department Manager May 2019 Assumed office as Content Department Director, Netflix K.K. (now Netflix G.K.) Jun 2021 Assumed office as Content Department Vice President, Netflix K.K. (now Netflix G.K.) (current) Nov 2025 Assumed office as Director of the Company (current)
1982-09-15
Akiko ITO
Full-time Audit & Supervisory Board Member
Apr 1993 Joined Sumitomo Metal Mining Co., Ltd. Dec 2004 Part-time Instructor, Extensive Reading English Course, SEG Co., Ltd. Jan 2009 Joined BA Tokyo Audit Corporation (now UHY Tokyo Audit Corporation) Nov 2013 Registered as Certified Public Accountant May 2015 Assumed office as Director of Non-profit Organization Tagengo Tadoku May 2016 Joined Shin Nihon & Co. (now EY Shin Nihon LLC) Nov 2025 Assumed office as Outside Audit & Supervisory Board Member of the Company (current)
1969-12-05
Large Shareholding Reports
Anda IKEDA
2026-01-30
21.34%→20.69%
Annual report (as of 2026-02-28): 20.69%
Disclosures
No disclosures
Primary Source Filings
TDnet
2026-10-14
Full-Year Earnings Flash
FY ending Aug 2026
TDnet
2026-07-10
Q3 Earnings Flash
FY ending Aug 2026
EDINET
2026-04-10
Semi-Annual Securities Report
Period: Sep 2025 – Aug 2026
EDINET
2026-01-30
Large Shareholding Report
TDnet
2026-01-09
Q1 Earnings Flash
FY ending Aug 2026
EDINET
2025-11-28
Annual Securities Report
Period: Sep 2024 – Aug 2025
TDnet
2025-07-10
Q3 Earnings Flash
FY ending Aug 2025
EDINET
2025-04-11
Semi-Annual Securities Report
Period: Sep 2024 – Aug 2025
TDnet
2025-01-10
Q1 Earnings Flash
FY ending Aug 2025
EDINET
2024-11-25
Annual Securities Report
Period: Sep 2023 – Aug 2024
EDINET
2024-07-12
Quarterly Securities Report
Period: Mar 2024 – May 2024
EDINET
2024-04-11
Quarterly Securities Report
Period: Dec 2023 – Feb 2024
EDINET
2024-01-11
Quarterly Securities Report
Period: Sep 2023 – Nov 2023
EDINET
2023-11-27
Annual Securities Report
Period: Sep 2022 – Aug 2023
EDINET
2023-07-14
Quarterly Securities Report
Period: Mar 2023 – May 2023
EDINET
2023-04-13
Quarterly Securities Report
Period: Dec 2022 – Feb 2023
EDINET
2023-01-12
Quarterly Securities Report
Period: Sep 2022 – Nov 2022
EDINET
2022-11-28
Annual Securities Report
EDINET
2022-07-14
Quarterly Securities Report
EDINET
2022-04-14
Quarterly Securities Report
EDINET
2022-01-13
Quarterly Securities Report
EDINET
2021-11-22
Annual Securities Report
EDINET
2021-07-12
Quarterly Securities Report
EDINET
2021-04-12
Quarterly Securities Report
EDINET
2021-01-14
Quarterly Securities Report
Ask AI
I have this company's financials, ownership, and management on hand. Ask me anything from an M&A perspective.
End of Preview

Try the full product

Free demo (no time limit, up to 10 companies). Explore Comps, DCF, LBO, WACC on every screen. Excel export is on the paid plan.

Free Demo (No Time Limit, 10 Companies) →