Makuake operates 'Makuake,' Japan's leading crowdfunding and pre-commerce platform that connects entrepreneurs and businesses launching new products or services with consumers who support and pre-purchase those offerings. The platform provides curated consulting support to project creators, charges success-based fees from both project creators and supporters, and offers ancillary services including Makuake Incubation Studio (new product development support for corporates), advertising agency services, and Makuake STORE (post-campaign EC distribution across major platforms such as Rakuten, Yahoo! Shopping, and TikTok Shop). The company differentiates itself through dedicated curator consultants assigned to every project, a proprietary quality screening system, and a proprietary consumer behavioral dataset tied to new product purchases.