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Overview

Services

baby calendar Inc.

baby calendar Inc. operates digital media platforms focused on pregnancy, childbirth, childcare, and women's health, including its flagship 'Baby Calendar' site/app and adjacent properties such as Moon Calendar, Woman Calendar, and Yomuno, monetized through PV-linked, tie-up, and performance-based advertising. The company also provides B2B solutions to approximately 640 OB/GYN clinics and other medical institutions under the 'Baby Pad Series,' encompassing patient acquisition support, appointment booking systems, and web marketing services. Since 2021, the company has expanded its addressable market beyond maternity into broader women's health, lifestyle media, and post-natal care facilities, growing through both organic development and M&A.

Market Cap

¥1.16B

US$7.42M

¥1.02B

US$6.53M

Stock¥1,307▲+0.15%

US$1 = ¥156.80 (2026-10-23)

LTM EV/EBITDA

11.5

LTM EV/EBIT

36.3

LTM PER

LTM PBR

1.5

Stock vs TOPIX (1Y, base=100)vs TOPIX ▼-37.3%pt

Oct 24, 25 – Oct 23, 26StockTOPIX

1Jul 1, 26Full-year FY2025/12 earnings announced; Q1 FY2026/12 earnings announced

2Sep 18, 26Acquisition of 100% of Orange Page shares (¥507M deal) to make it a subsidiary

MC → EV Bridge

AI Briefing

Generating insights…

Performance & Balance

Revenue 5Y (¥B)

EBITDA 5Y (¥B)

Net Income 5Y (¥B)

Capital Structure

62%

38%

EquityD/E 0.62xDebt

Liquidity vs Debt 5Y (¥B)▲ Net Cash

CashInv. Sec.Debt

Shareholders

Top 10 hold 61.7%

as of 2026-06-30 · Source: Annual Securities Report

Keiji YASUDA

22.62%

Ikuyo YAMADA

21.16%

SBI SECURITIES Co., Ltd.

3.25%

ASG Japan Co., Ltd.

3.15%

Tomoharu FUKUSHIMA

2.41%

Tatsuo MIYAMURA

2.24%

StemCell Institute

2.11%

Osaki Medical Co., Ltd.

1.68%

Otsu Spinning Co., Ltd.

1.68%

Rakuten Securities, Inc.

1.35%

Management

8 officers

Keiji YASUDA

Representative Director

Apr 1988 Joined Fukutake Shoten Co., Ltd. (now Benesse Corporation) Mar 2013 Joined Cookpad Inc.; appointed Executive Officer Apr 2014 Director, Cookpad Diet Lab Inc. (now FitsPlus Co., Ltd.) Nov 2014 Director, Kids Star Inc. May 2015 Representative Director, Cookpad Baby Inc. (now the Company) (current) Jan 2016 Director, Mom Square Inc.

1966-03-02

Tomoharu FUKUSHIMA

Director, in charge of Media Business Division

Apr 2008 Joined Septeni Co., Ltd. Apr 2012 Joined Beyond Inc. May 2013 Joined Live Aid Co., Ltd. Oct 2015 Joined Cookpad Baby Inc. (now the Company) Jun 2017 Director, in charge of Media Business Division, the Company (current)

1985-05-17

Kazuyuki SASAKI

Director, in charge of Medical Corporation Sales Division

Sep 2001 Joined Growplanning Co., Ltd. Apr 2002 Joined Sunrise Corporation Co., Ltd. Aug 2002 Joined Pro-Tect Co., Ltd. Aug 2008 Joined OI Communications Inc. Jan 2010 Joined Cinema Plus Co., Ltd. May 2011 Joined Nihon Tect Co., Ltd. (now the Company) Dec 2018 Appointed Executive Officer, the Company Jul 2019 Director, in charge of Medical Corporation Sales Division, the Company (current)

1975-06-12

Hideki MIYAKE

Director, CFO, in charge of Management Administration Division

Apr 1990 Joined Japan Speedjoa Co., Ltd. May 1991 Joined Pigeon Corporation Mar 2016 Director, Pigeon Tahira Co., Ltd. Jan 2025 Joined the Company Mar 2025 Director, CFO, in charge of Management Administration Division, the Company (current)

1969-08-26

Shizuyo TAKAHASHI

Director

Apr 1984 Joined Chase Manhattan Bank (Tokyo Branch) Dec 1990 Joined Chuo Coopers & Lybrand Consulting Co., Ltd. Oct 1994 Joined Future System Consulting Corporation (now Future Architect, Inc.) Apr 2004 Appointed Executive Officer, Future Architect, Inc. Jan 2016 Joined Business Brain Showa Ota, Inc. Jul 2017 Joined Wellnet Corporation Sep 2017 Director, Head of Administration Division, Wellnet Corporation Jul 2020 Outside Director, the Company (current) Apr 2023 Outside Director, CEC Co., Ltd. (current) Jun 2023 Outside Director, Iino Kaiun Kaisha, Ltd. (current)

1962-02-24

Daisuke KUROIWA

Full-time Corporate Auditor

Apr 1977 Joined Sumitomo Corporation Aug 2002 Seconded to Sumisho Paper Pulp Co., Ltd. Jun 2010 Non-Full-time Corporate Auditor, Sumisho Foods Co., Ltd. Jul 2011 Non-Full-time Corporate Auditor, Sumisho Cement Co., Ltd. Mar 2013 Seconded to Mitsui Sumisho Kenzai Co., Ltd.; appointed Full-time Corporate Auditor Oct 2016 Appointed Executive Officer and Head of Internal Audit Department, SMB Kenzai Co., Ltd. Apr 2018 Special Assignment Manager, Biomass Fuel Department, Sumitomo Corporation Mar 2019 Outside Corporate Auditor, the Company (current)

1954-01-14

Akihira MINEO

Corporate Auditor

Oct 2002 Joined Chuo Aoyama Audit Corporation May 2006 Registered as Certified Public Accountant Jul 2007 Joined Tsuji Hongo Tax Corporation Aug 2010 Representative, Mineo Tax & Accounting Office (now AMA Partners Tax Corporation) (current) Dec 2010 Registered as Certified Tax Accountant Dec 2013 Outside Corporate Auditor, e-Guardian Inc. Dec 2015 Outside Director (Audit and Supervisory Committee Member), e-Guardian Inc. (current) May 2017 Outside Corporate Auditor, the Company (current) Jan 2018 Outside Corporate Auditor, N.C.N. Co., Ltd. (current)

1977-02-14

Tomohiro KATAYAMA

Corporate Auditor

Apr 1997 Appointed Judge, Tokyo District Court Apr 2003 Registered as Attorney-at-Law; joined Honma Godo Law Office Oct 2003 Registered as Assistant Certified Public Accountant; joined Chuo Aoyama Audit Corporation May 2007 Registered as Certified Public Accountant; appointed Partner, Honma Godo Law Office Mar 2017 Representative, Katayama Law & Accounting Office (current) Jun 2017 Outside Corporate Auditor, I's Factory Co., Ltd. (current) Mar 2019 Outside Corporate Auditor, Ohara Kako Co., Ltd. (current) Jul 2019 Corporate Auditor, the Company (current)

1973-02-07

Large Shareholding Reports

No filings

Disclosures

No disclosures

Primary Source Filings

EDINETAmended

2026-08-17

Amended Annual Securities Report

Period: Jan 2025 – Dec 2025

baby calendar Inc.

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baby calendar Inc.

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