beluuga.ai Insights ・ Cost of Capital
It's the Cost of Equity (Ke), Not the Cost of Debt (Kd), That Responds to Rising Rates
On September 1, 2026, Japan's domestic bond market saw the 10-year government bond yield — the benchmark for long-term interest rates — rise, and there were reports that it briefly touched the 3% level for the first time in 30 years. How has this recent rise in JGB yields been affecting WACC (weighted average cost of capital)? We used beluuga.ai to find out.
Key takeaways
WACC is made up of Ke and Kd. The cost of equity, Ke, is calculated under CAPM (Ke = Rf + β × ERP). Rf, the risk-free rate, is commonly proxied by the 10-year JGB yield in practice at beluuga.ai and elsewhere, and that yield has risen roughly 1.3 points over the twelve months from September 2025 to August 2026. In this article, we use beluuga.ai's actual WACC calculation data to show, through four real companies with different capital structures — Nintendo, Toyota Motor, Tokyu Fudosan Holdings, and Tokyo Electric Power Holdings — just how differently the same rate rise flows through to WACC from one company to the next.
Pulling the 10-year yield out of the Ministry of Finance's daily JGB interest-rate release on a monthly basis, the trend looks like this.
| Point in time | 10-year JGB yield |
|---|---|
| Sep 2025 | 1.633% |
| Dec 2025 | 1.881% |
| Mar 2026 | 2.087% |
| Jun 2026 | 2.682% |
| End of Aug 2026 | 2.943% |
The yield stood at 1.633% in September 2025, climbed to the 2.2% range by around February 2026, eased back slightly in March, then resumed its climb through April, May, and June before reaching 2.943% at the end of August — a 1.31-point rise over the year. Over the same period, the short-term prime rate also climbed, from 1.475% in March 2026 to 2.375% in September, suggesting that both long- and short-term rate levels have been moving up together (source: beluuga.ai).
It's intuitive to assume that "rising rates push up the cost of debt (Kd), which then pushes up WACC" — but that's not necessarily true.Looking at the WACC formula, it's Ke, not Kd, where a rise in Rf flows through directly and in full. At beluuga.ai, we calculate the cost of equity, Ke, under CAPM (Ke = Rf + β × ERP), and the cost of debt, Kd, on an after-tax basis (Kd × (1 − statutory effective tax rate)), then weight them by market capitalization and interest-bearing debt (E/V and D/V) to arrive at WACC. Because of the shape of the formula Ke = Rf + β × ERP, any rise in Rf is added to Ke in full regardless of the size of β (the β × ERP term itself is unaffected by Rf). So whether a company's equity risk is high (large β) or low (small β), a 1.31-point rise in Rf lifts Ke by a uniform 1.31 points across the board. So what about Kd, the channel one might expect to matter most? At beluuga.ai, Kd is primarily sourced from a company's own bond market yield (based on JSDA over-the-counter reference prices) or, failing that, an industry median — and these market-observed values do tend to move up alongside rising JGB yields. In fact, if a company were to issue bonds in the current market, it would likely need to set a higher yield to place the issue. But there is no formula for Kd analogous to Ke = Rf + β × ERP, where Rf flows through one-to-one. How much of the rate rise passes through to Kd instead depends on things like the timing of refinancing existing debt, remaining maturity, and how credit spreads move — Rf's change does not mechanically translate into Kd on a one-to-one basis. In the estimate that follows, we hold Kd fixed at its current value and move only Rf, precisely so we can isolate how much capital structure (E/V) alone changes WACC's sensitivity. How Kd actually moved over this period is shown later, with real data, in the section titled "Kd (Own Bond Yields) Rose, but the Credit Spread Actually Narrowed."
Rf's rise is added to Ke uniformly. But because this estimate holds Kd fixed, the direct effect of the Rf rise on WACC runs only through Ke. As a result, the impact on WACC is proportional to E/V: the higher a company's E/V, the more of the Rf rise flows through to WACC, and the higher its D/V, the more that effect is diluted.
Lining up the current WACC composition for four companies with different capital structures against an estimate where only Rf is reset to its level a year ago (1.633%), the picture looks like this.
| Company | E/V | D/V | βL | Ke (current) | WACC (current) | WACC (if Rf were at last year's level) | Diff. |
|---|---|---|---|---|---|---|---|
| Nintendo (7974) | 100.0 | 0.0 | 1.07 | 8.46 | 8.46 | 7.15 | +1.31pt |
| Toyota Motor (7203) | 48.3 | 51.7 | 1.27 | 9.49 | 5.82 | 5.19 | +0.63pt |
| Tokyu Fudosan Holdings (3289) | 32.9 | 67.1 | 1.40 | 10.14 | 4.94 | 4.51 | +0.43pt |
| Tokyo Electric Power Holdings (9501) | 11.7 | 88.3 | 1.92 | 12.83 | 3.69 | 3.54 | +0.15pt |
Nintendo, with E/V = 100% (zero interest-bearing debt), sees the full 1.31-point rise in Rf pass straight through to WACC. Tokyo Electric Power Holdings, at the other extreme with an exceptionally high D/V of 88.3%, sees WACC move by only +0.15 points. Toyota Motor (E/V≈48%) and Tokyu Fudosan Holdings (E/V≈33%) sit in between, at +0.63 points and +0.43 points respectively. For this same 1.31-point rate move, the increase in WACC ranks as:
Nintendo +1.31pt > Toyota Motor +0.63pt > Tokyu Fudosan Holdings +0.43pt > Tokyo Electric Power Holdings +0.15pt
In other words: the calculation shows that a single variable, E/V, is almost entirely what determines how a rate rise translates into WACC.
Beyond these four companies, beluuga.ai lets you see the Rf, β, ERP, Kd, and capital-structure breakdown behind the Ke and WACC of roughly 4,200 Japanese listed companies. See how your own company's — or any company you're tracking — WACC is currently composed, with a free demo.
See a free demobeluuga.ai has been collecting the market yields on bonds issued by the target companies themselves (JSDA over-the-counter reference prices) daily since April 17, 2026. It isn't a full year of data, but for this roughly 4.5-month observation window, we can look at how Kd actually moved using real data. For the three companies above (Toyota Motor, Tokyu Fudosan Holdings, Tokyo Electric Power Holdings), we picked one bond each with a similar remaining maturity as of April 2026 (roughly 3 years in each case) and set the change in its yield, from the start of collection to the most recent date, alongside the change in the comparable 3-year JGB yield over the same period.
| Company (bond) | Apr 17 | Aug 28 | Change |
|---|---|---|---|
| Toyota Motor (7203, matures May 2029) | 1.806 | 2.077 | +0.27pt |
| Tokyu Fudosan Holdings (3289, matures Jul 2029) | 1.975 | 2.243 | +0.27pt |
| Tokyo Electric Power Holdings (9501, matures Feb 2029) | 2.311 | 2.566 | +0.25pt |
| (Reference) 3-year JGB yield | 1.522 | 1.872 | +0.35pt |
All three companies' own bond yields rose by +0.26 to +0.27 points over the 4.5 months. The 3-year JGB yield over the same period rose +0.35 points — meaning the rise in these three companies' bond yields was actually smaller. In other words, over this window, the rise in JGB yields itself explains most of the increase, and the credit spread over government bonds actually narrowed slightly. This observation window (Apr 17 – Aug 28) is shorter than the one-year Rf move covered elsewhere in this article (Sep 2025 – Aug 2026), and is limited to the period since beluuga.ai began collecting daily own-bond yields. What we can confirm here is only this roughly 4.5-month window of actual movement — we don't know how Kd moved between September 2025 and March 2026.
The estimate behind "Even With the Same +1.3-Point Rise in the 10-Year JGB Yield, the WACC Increase Ranges From +1.31pt to +0.15pt" is a sensitivity analysis that asks: "holding β, ERP, Kd, and capital structure (E/V, D/V) fixed at their current (September 1, 2026) values, what would WACC have been if only Rf were reset to its level a year ago?" It is not a reconstruction of the WACC that was actually being calculated a year ago. By moving only the single variable Rf, we isolate how capital structure (E/V) shapes the way Ke feeds through to WACC, without that effect being confounded by changes in other variables. In reality, β (reflecting share-price moves) and capital structure (changes in market cap and interest-bearing debt) have also moved over this year, so the actual path of WACC did not follow this estimate exactly. As for Kd, as shown above in "Kd (Own Bond Yields) Rose, but the Credit Spread Actually Narrowed," the credit spread for the three target companies actually narrowed over the roughly 4.5 months we could observe (Apr 17 – Aug 28, 2026), and the rise in Kd was smaller than the rise in JGB yields over the same period. We cannot say with certainty in which direction, or by how much, the actual WACC increase would deviate from this fixed-Kd estimate, since we don't hold Kd data for the full period (including September 2025 – March 2026).
Data as of: the 10-year JGB yield trend covers Sep 1, 2025 – Aug 31, 2026; Ke, WACC, and capital structure for the four target companies are as of September 1, 2026. Source: beluuga.ai (primary source: Ministry of Finance, "JGB Interest Rate Information"). The methodology behind the Rf sensitivity estimate is described above in "Assumptions Behind This Estimate" and "Data assumptions."
Update history: published September 2026.
This article does not recommend investing in any specific company and should not be relied upon as the basis for an investment decision. Please make investment decisions at your own discretion and responsibility.
Cross-sectional analysis of roughly 4,200 Japanese listed companies
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