Overview
Retail Trade

BELLUNA CO.,LTD.

Belluna is a diversified direct-to-consumer conglomerate operating across eight business segments: property (real estate, hotels, golf courses), cosmetics and health foods, gourmet food mail order, nurse-related services (mail order and staffing), kimono/wafuku retail, apparel and lifestyle goods catalog/e-commerce, wholesale apparel, and database/fulfillment services. The company's core strength lies in its extensive customer database and multi-channel direct marketing capabilities, serving a broad domestic consumer base with niche verticals such as nursing professionals and traditional Japanese clothing. Internationally, the group operates hotel assets in the Maldives and a nurse staffing business in Singapore.

Market Cap
¥98.5B
US$628M
EV
¥199B
US$1.27B
Stock¥1,023▲+0.00%
US$1 = ¥156.80 (2026-10-23)
LTM EV/EBITDA
8.4
x
LTM EV/EBIT
12.3
x
LTM PER
8.4
x
LTM PBR
0.7
x
Stock vs TOPIX (1Y, base=100)vs TOPIX ▼-20.6%pt
1001
Oct 24, 25 – Oct 23, 26StockTOPIX
1Aug 3, 26Q1 FY2027/03 earnings announced
MC → EV Bridge
98.5BUS$628MMarket Cap154BUS$983M+ Debt36.1BUS$230M− Cash18.0BUS$115M− Inv. Sec.0.12BUS$0.74M+ NCI199BUS$1.27BEV
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Performance & Balance
Revenue 5Y (¥B)
220US$1.40B'22/3212US$1.35B'23/3208US$1.33B'24/3211US$1.34B'25/3218US$1.39B'26/3
EBITDA 5Y (¥B)
17.5US$111M'22/315.0US$95.7M'23/315.2US$97.1M'24/317.9US$114M'25/323.8US$152M'26/3
Net Income 5Y (¥B)
10.2US$65.1M'22/37.42US$47.3M'23/35.84US$37.2M'24/38.80US$56.1M'25/311.5US$73.6M'26/3
Capital Structure
49%
51%
EquityD/E 1.02xDebt
Liquidity vs Debt 5Y (¥B)▼ Net Debt
CashInv. Sec.Debt
42.2US$269M79.3US$506M'22/346.5US$296M111US$710M'23/350.5US$322M115US$730M'24/350.0US$319M130US$831M'25/350.8US$324M150US$957M'26/3
Shareholders
Top 10 hold 65.4%
1
Friend Stage Co., Ltd.
42.99%
2
The Master Trust Bank of Japan, Ltd. (Trust Account)
5.06%
3
Kiyoshi YASUNO
3.03%
4
Koh YASUNO
3.02%
5
Custody Bank of Japan, Ltd. (Trust Account)
2.94%
6
Sumitomo Mitsui Banking Corporation
2.33%
7
Nomura Trust and Banking Co., Ltd. (Retirement Benefit Trust, MUFG Bank, Ltd. Account)
2.04%
8
Beluna Kyoeikai
1.75%
9
Custody Bank of Japan, Ltd. (Trust Account 4)
1.18%
10
BELLUNA CO.,LTD. Employee Stock Ownership Association
1.05%
Management
12 officers
Kiyoshi YASUNO
Representative Director, President
Sep 1968 Founded Yuukado (sole proprietorship) Dec 1971 Established Nihon Ribowaru Ltd.; Representative Director, President Jun 1977 Established Yuukado Co., Ltd. (now the Company); Representative Director, President (current) Sep 1990 Established Yuukado Co., Ltd. (now Friend Stage Co., Ltd.); Representative Director, President (current) Sep 2017 Appointed Representative Director, Granbell Hotel Co., Ltd. (current)
1944-12-14
Yuichiro YASUNO
Director, Executive Vice President and Executive Officer; General Manager, General Affairs Headquarters and Administration Headquarters
Apr 2001 Joined Kokusai Securities Co., Ltd. (now Mitsubishi UFJ Morgan Stanley Securities Co., Ltd.) Apr 2004 Joined the Company; assigned to President's Office Mar 2005 General Manager, Management Planning Office Jun 2009 Director; General Manager, Management Planning Office Apr 2011 Director, Managing Executive Officer; General Manager, New Business Headquarters and Consignment Business Headquarters Apr 2012 Director, Managing Executive Officer; General Manager, Planning Headquarters, New Business Headquarters and Consignment Business Headquarters Apr 2013 Director, Managing Executive Officer; General Manager, Marketing Headquarters Jun 2015 Appointed Representative Director, Big Belt Trading Co., Ltd. (current) Jun 2016 Director, Senior Managing Executive Officer; General Manager, Marketing Headquarters Apr 2019 Appointed Representative Director, Nurse Stage Co., Ltd. (current); Appointed Representative Director, Best Thanks Co., Ltd. Apr 2020 Director, Senior Managing Executive Officer; General Manager, General Affairs Headquarters and Marketing Headquarters Apr 2021 Director, Senior Managing Executive Officer; General Manager, General Affairs Headquarters and Administration Headquarters Jun 2026 Director, Executive Vice President and Executive Officer; General Manager, General Affairs Headquarters and Administration Headquarters (current)
1976-10-15
Tomohiro MATSUDA
Director, Managing Executive Officer; General Manager, Management Planning Office and Consignment Business Headquarters
Apr 1996 Joined NIS Group Co., Ltd. May 2008 Joined the Company; assigned to Management Planning Office Oct 2010 General Manager, Management Planning Office Apr 2011 Executive Officer; General Manager, Administration Headquarters Apr 2013 Executive Officer; General Manager, Administration Headquarters and General Affairs Headquarters Apr 2015 Executive Officer; General Manager, Administration Headquarters Jun 2015 Director, Executive Officer; General Manager, Administration Headquarters Apr 2016 Director, Executive Officer; General Manager, Administration Headquarters and General Affairs Headquarters Apr 2018 Appointed Representative Director, Sun Stage Co., Ltd. (current) Apr 2020 Director, Executive Officer; General Manager, Administration Headquarters Apr 2021 Director, Executive Officer; General Manager, Consignment Business Headquarters Apr 2022 Appointed Representative Director, Marunaga Co., Ltd. (current) Apr 2023 Director, Executive Officer; General Manager, Management Planning Office and Consignment Business Headquarters; Appointed Representative Director, Friendly Co., Ltd. (current) Jun 2026 Director, Managing Executive Officer; General Manager, Management Planning Office and Consignment Business Headquarters (current)
1972-02-02
Junko SHISHIDO
Director, Executive Officer; General Manager, President's Office
Aug 1986 Joined Yuukado Co., Ltd. (now the Company) Apr 1996 Advisor, 1st Planning Office, the Company Jun 1997 Director in charge of planning, the Company Mar 2011 Appointed Representative Director, El Dorado Co., Ltd. Apr 2011 Director, Executive Officer; General Manager, President's Office (current)
1958-05-22
Masayoshi MIYASHITA
Director, Executive Officer; General Manager, EC Business Headquarters
Apr 2005 Joined the Company; assigned to Management Planning Office Apr 2008 Assigned to Management Planning Office, Nursery Co., Ltd. Jan 2010 Deputy Manager, Management Planning Office, Nursery Co., Ltd. Apr 2013 Counselor, Management Planning Office, the Company Aug 2013 Counselor, Management Planning Office and Business Promotion Office, Distribution Headquarters, the Company Apr 2015 Manager, Management Planning Office Sep 2019 General Manager, Management Planning Office; Appointed Representative Director, Friendly Co., Ltd. Jun 2020 Director, Executive Officer; General Manager, Management Planning Office Apr 2023 Director, Executive Officer; General Manager, EC Business Headquarters Jul 2024 Director, Executive Officer; General Manager, EC Business Headquarters and General Manager, 2nd EC Business Division Jun 2025 Director, Executive Officer; General Manager, EC Business Headquarters (current)
1981-11-24
Yasumasa ASANUMA
Director, Executive Officer; General Manager, Information Systems Headquarters
Apr 1997 Joined the Company; assigned to Information Systems Office Jan 2010 Manager, IT Development Office, Information Systems Headquarters Apr 2011 Deputy Manager, IT Development Office, Information Systems Headquarters Apr 2012 Deputy Manager, IT Development Office, Information Systems Headquarters; Counselor, EC Strategy Office, EC Business Headquarters Apr 2013 Deputy General Manager, Information Systems Headquarters; Counselor, EC Strategy Office, EC Business Headquarters Feb 2014 Deputy General Manager, Information Systems Headquarters Apr 2016 Deputy Head, Ura-Bandai Promotion Department, Development Planning Headquarters Jul 2016 Deputy Head, Ura-Bandai Lake Resort, Development Planning Headquarters Apr 2018 General Manager, Ura-Bandai Lake Resort, Granbell Hotel Co., Ltd. Nov 2018 Deputy General Manager, Information Systems Headquarters; General Manager, Ura-Bandai Lake Resort, Granbell Hotel Co., Ltd. Apr 2020 General Manager, Information Systems Headquarters; Executive, Sales Promotion Office, Granbell Hotel Co., Ltd.; General Manager, Ura-Bandai Lake Resort Jun 2020 Director, Executive Officer; General Manager, Information Systems Headquarters; Executive, Sales Promotion Office, Granbell Hotel Co., Ltd.; General Manager, Ura-Bandai Lake Resort Mar 2021 Director, Executive Officer; General Manager, Information Systems Headquarters; General Manager, Sales Promotion Office, Granbell Hotel Co., Ltd. Jun 2021 Director, Executive Officer; General Manager, Information Systems Headquarters; General Manager, Sales Promotion Office, Granbell Hotel Co., Ltd.; Opening Preparation Office Manager, Jozankei View Hotel Aug 2021 Director, Executive Officer; General Manager, Information Systems Headquarters; General Manager, Sales Promotion Office, Granbell Hotel Co., Ltd.; Manager, Jozankei View Hotel Apr 2022 Director, Executive Officer; General Manager, Information Systems Headquarters; General Manager, Sales Promotion Office, Granbell Hotel Co., Ltd. (current) Jun 2022 Executive Officer; General Manager, Information Systems Headquarters Jun 2026 Director, Executive Officer; General Manager, Information Systems Headquarters (current)
1974-12-12
Akiko YASUNO
Director
Apr 2001 Joined the Company; assigned to 4th Planning Office, Planning Headquarters Jun 2005 Appointed Representative Director, Ojio Co., Ltd. (current) Apr 2012 Advisor, Management Planning Office, the Company Jan 2017 Appointed Chairperson, Ou Ji-er Co., Ltd. (current) Feb 2018 Advisor, Management Planning Office and Manager, Le Grand Karuizawa, Development Planning Headquarters, the Company; Manager, Le Grand Karuizawa Hotel & Resort Opening Preparation Office, Granbell Hotel Co., Ltd. Apr 2018 Advisor, Management Planning Office, the Company; Appointed Representative Director, Refre Co., Ltd. (current); General Manager, Le Grand Kyu-Karuizawa, Granbell Hotel Co., Ltd.; General Manager, Le Grand Karuizawa Hotel & Resort Opening Preparation Office Apr 2020 Executive, Management Planning Office, the Company Apr 2023 Executive, Sales Promotion Office, Granbell Hotel Co., Ltd. Apr 2025 Executive, President's Office, Granbell Hotel Co., Ltd. (current) May 2026 Appointed Representative Director, El Dorado Co., Ltd. (current) Jun 2026 Director, the Company (current)
1978-04-25
Hideki YAMAGATA
Director, Audit and Supervisory Committee Member
Oct 2000 Registered as Attorney-at-Law Oct 2000 Joined Marunouchi Minami Law Office (formerly Naritomi Sogo Law Office) (current) Jun 2015 Director, Audit and Supervisory Committee Member, the Company (current)
1970-09-06
Yukimitsu WATANABE
Director, Audit and Supervisory Committee Member
Mar 1978 Registered as Certified Public Accountant Aug 1978 Registered as Certified Tax Accountant Jun 1994 Appointed Audit & Supervisory Board Member, the Company Dec 1995 Head, Watanabe Tax & Accounting Office (current) Jun 2015 Director, Audit and Supervisory Committee Member, the Company (current)
1952-04-10
Junko HAMAMOTO
Director, Audit and Supervisory Committee Member
Apr 1991 Joined Citibank, N.A., Tokyo Branch Dec 1995 Joined Goldman Sachs International Bank, Tokyo Branch Dec 1999 Joined Goldman Sachs Securities Co., Ltd. (now Goldman Sachs Japan Co., Ltd.), Tokyo Branch Nov 2005 Appointed Managing Director, Goldman Sachs Securities Co., Ltd. Jul 2018 Established Amazing Japan Co., Ltd.; Representative Director (current) Jun 2022 Director, Audit and Supervisory Committee Member, the Company (current)
1968-07-14
Fukutaro ASANO
Director; General Manager, Gourmet Planning Office
Apr 2004 Joined the Company; assigned to President's Office Apr 2013 Deputy Manager, Marketing Office, Marketing Headquarters Apr 2014 Deputy Manager, 1st Sales Department, 1st EC Business Headquarters; Deputy Manager, 5th Planning Office, Planning Headquarters Apr 2015 Manager, Gourmet Business Division Apr 2018 General Manager, Gourmet Planning Office Jun 2026 Director; General Manager, Gourmet Planning Office (current)
1980-12-16
Kenyi WAKAMATSU
Director, Audit and Supervisory Committee Member
Oct 1978 Joined Tohmatsu & Co. (now Deloitte Tohmatsu LLC) Jun 1982 Registered as Certified Public Accountant Jan 1993 Head, Wakamatsu CPA Office (current) May 1993 Registered as Certified Tax Accountant Jul 1993 Member of the House of Representatives Jan 2002 Senior Vice Minister for General Affairs Aug 2003 Registered as Certified Administrative Procedures Specialist Jul 2013 Member of the House of Councillors Oct 2015 Senior Vice Minister for Reconstruction Jun 2026 Director, Audit and Supervisory Committee Member, the Company (current)
1955-08-05
Large Shareholding Reports
Sumitomo Mitsui DS Asset Management Company, Limited
2026-10-07
2.43%→3.36%
Friend Stage Co., Ltd.
2026-03-31
0.00%→42.56%
Annual report (as of 2026-03-31): 42.99%
Sumitomo Mitsui DS Asset Management Company, Limited
2026-03-23
2.43%
Friend Stage Asset Management Co., Ltd.
2025-11-26
42.56%→42.56%
Friend Stage Asset Management Co., Ltd.
2025-08-04
42.56%→42.56%
Disclosures
No disclosures
Primary Source Filings
EDINET
2026-10-07
Large Shareholding Report
TDnet
2026-07-31
Q1 Earnings Flash
FY ending Mar 2027
EDINET
2026-06-24
Annual Securities Report
Period: Apr 2025 – Mar 2026
EDINET
2026-03-31
Large Shareholding Report
EDINET
2026-03-23
Large Shareholding Report
TDnet
2026-01-30
Q3 Earnings Flash
FY ending Mar 2026
EDINET
2025-11-26
Large Shareholding Report
EDINET
2025-11-14
Semi-Annual Securities Report
Period: Apr 2025 – Mar 2026
EDINET
2025-08-04
Large Shareholding Report
TDnet
2025-07-31
Q1 Earnings Flash
FY ending Mar 2026
EDINET
2025-06-27
Annual Securities Report
Period: Apr 2024 – Mar 2025
TDnet
2025-01-31
Q3 Earnings Flash
FY ending Mar 2025
EDINET
2024-11-14
Semi-Annual Securities Report
Period: Apr 2024 – Mar 2025
TDnet
2024-07-31
Q1 Earnings Flash
FY ending Mar 2025
EDINET
2024-06-27
Annual Securities Report
Period: Apr 2023 – Mar 2024
EDINET
2024-02-14
Quarterly Securities Report
Period: Oct 2023 – Dec 2023
EDINET
2023-11-14
Quarterly Securities Report
Period: Jul 2023 – Sep 2023
EDINET
2023-08-09
Quarterly Securities Report
Period: Apr 2023 – Jun 2023
EDINET
2023-06-29
Annual Securities Report
Period: Apr 2022 – Mar 2023
EDINET
2023-02-14
Quarterly Securities Report
Period: Oct 2022 – Dec 2022
EDINET
2022-11-14
Quarterly Securities Report
EDINET
2022-08-10
Quarterly Securities Report
EDINET
2022-06-29
Annual Securities Report
EDINET
2022-02-14
Quarterly Securities Report
EDINET
2021-11-12
Quarterly Securities Report
EDINET
2021-08-06
Quarterly Securities Report
EDINET
2021-06-28
Annual Securities Report
EDINET
2021-02-12
Quarterly Securities Report
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